My 5 year old and I were visiting the city for a day, and we happened upon this tour getting ready to leave. The tour was booked full, but there was room for us on the ext tour only 2 hours later. The price for the tour ($50 adult and $30 child) was a little steep, but probably within the notmal range for a tourist trap sort of activity. In the end, though, it seemed a pretty good deal considering the uniqueness of the experience. We saw plenty of tour buses and double-deckers, but we were in the only open-cab fire engine on the road! The tour was pretty standard, taking a well-traveled route across the Golden Gate Bridge and back, but all the major sights in that end of town were included. The sing-along tunes with the tour guide were a little corny, but it got my son involved and smiling, so no complaints from me! The only minor complaints I have are that given the nature of the vehicle, I thought a little more fire-centric tour would have been nice (like just driving a slightly different route to pass by some more historic fire stations and/or including more historical facts about the SFFD). Also, souvenir goodies were very limited (of about a dozen options for souvenirs, they only had adult XL shirts and one kids shirt in stock).