I’ve been coming to Hugo for nearly 5 years. His attention to detail is phenomenal. He’s extremely professional, friendly, and conscientious. I’d recommend him to anyone looking to get a sharp cut, in a upscale environment that’s accustomed to clients that are busy professionals.

Good guy and great setup. Price is a little steep, but I felt the value was there. I showed him a picture of a hairstyle my wife wanted me to have and his response was... I got it! The picture is of the beer he offered me while I waited! Id recommend to friends and family.

I’ve been going to Hugo for about six years now. By far the best service and haircut around. Would definitely recommend Hugo and his shop.

Hugo and his brother Victor have an incredible attention to detail that I appreciate every time I stop in. Theyve built a great barber shop that is the full value, relaxing experience. Highly recommend!

The barber did a fantastic job with my husbands haircut. Looks so good!! The beard trim looks amazing as well. Definitely come here if you want a quality haircut.

Im from out of town and needed a haircut on a pinch for a wedding. Called them and they took me in right before closing. Such nice guys to talk to. Offered me a beer, and had great conversation. The haircut by Rene was awesome, and very detail oriented.

Great shop that is very clean and they are really taking the extra steps for cleaning to fight COVID spread. The cut was great too. Gave me a new style that makes the most of what I have available :)

Im sure this is the best barbershop in San Diego. Hugo has been cutting my hair for several years, and I am always pleased with his work. He stands out as someone committed to excellence, and he and Victor are both very nice guys. Six stars!

Best barber experience Ive found in ever. The staff is great, his detail and precision is only matched by his efficiency. Ive definitely found my new regular spot.

Good conversation, great work! Great little shop. They cut a good head of hair cut. Highly recommend.

Most consistently good haircut Ive ever had

My kids will never go to anybody else but here. Hugo is such a talented barber. Top not quality and customer service is excellent. Easy to schedule and very efficient in rescheduling future appointments. The place is modern and clean. Very thoughtful with water and snacks.

Hugo is absolutely legit. Very rarely do I walk out of a haircut feeling more confident but Hugo was able to accomplish that. His place is amazing with old school chairs and the decore is perfect. Great conversations and very welcoming. Try him out!!

I was really excited to check out Hugos shop after reading such raving reviews, but was immensely disappointed.Not sure where the rest of these reviewers have gotten their haircuts previously, but a haircut at Hugos was triple the price of a normal haircut for the same (if not slightly worse) quality. The shop is extremely hard to find, buried in the back of a commercial building and extremely tiny. Save your time and money, there are much better and affordable places within a close drive.

Wow one of the best hair cuts I have ever gotten! These guys are great and know what they are doing.

I really didn’t want to write a review because I want him all to myself but I need to learn to share. Hugo is amazing$100 for the deluxe everything 90 minutesI fall Asleep every timeHe makes me look like a Rock Star!Book in advance only!!

Gotta love a family owned and operated business!! I was visiting La Jolla and needed to get my head shaved..Victor Hernandez to the rescue!!

Great haircuts in a welcoming professional environment. I have been going here for months. Easy to book online.

Super nice guy, clean, friendly and very professional. Simple to get an appointment, good atmosphere, comfortable chair, nice attention to details. Hugo has it all. Stop by when you can.

Ive been seeing Hugo every 4-6 weeks for the last couple years and I have never left unhappy. Whether you know exactly what you want or considering an entirely new look (we all get older and start to lose our hair, eh?), Hugo is the guy for you.

Best haircut Ive gotten in a while. Hugo is also a really nice guy!

Great atmosphere! Professional barbers!

The absolute best barber in all of San Diego. Book an appointment with Hugo.

Exceptional service and professionalism

Far and away the best haircut and shave in San Diego.

Love the cut and people!

The best barber in the county