John really cares about his agency force and is always looking for ways to help the agency force grow personally and professionally. He is innovative with teaching and training and is always ahead of the curve when it comes to the ever changing world of technology. When Covid hit, John and his district didnt miss a beat and used all the different ways to communicate virtually. I have been an agent for 32 years and consider John one of the best district managers in the industry. If you are looking to start a career i highly recommend a conversation with John to see if working with Farmers is a fit.

John is a a great district manager, He and is his Team Elevate are a big part in my agency. They always know exactly what my numbers are and always motivate me to keep growing. John is always a call or a text away when I have a simple question. In the hard moments of 2020 and partial 2021 John has came up with ways to keep us focused keep winning in such a competitive industry. John is my District Manager and proud of it

Mr. Lucero is an excellent district manager who is always there to answer and support my agency needs. I am very grateful and blessed to have him as my district manager. Having a positive and always enthusiastic leader makes a great difference!

John is a great and we could not ask for a better DM to work with!!!

John is the Best District Manager in Southern California, always helping the agents to reach their goals

The best