I had to get some work done on my M6 and Mindy one of the Service Advisors was very helpful and resourceful through the whole process. She always kept me up to date with what was going on. She was Awesome!!! This dealership does really good work and took care of my car and even cleaned it after. A+ Service and I will definitely bring my car back for any other service I may need in the future.

Best buying experience ever! Matthew Whitman was our sales rep and he was amazing. No pressure to buy and very knowledgeable. The purchasing process was a breeze as well. Definitely recommend Fields BMW if you are in the market for a new or used car.

Melinda was Great!! Very knowledgeable about my service and help me to find a ride back to work !!! It was my first time here. I got my car in another BMW and I thought because I was coming from an other dealer they might treat me different but no, they were amazing Like they know me forever Really Happy with my service today!!

I just want to give Fields BMW Lakeland 5 stars for overall outcome and great customer service.specially Mindy shes awesome and well detailed of service that i need for my car! Keep up the good work!!! I definitely recommend this place.

It was an excellent car buying experience. Justino was very knowledgeable about the car and we got a great deal on a new X3. It was the best and quickest car purchase experience we have ever had. Thanks!

For years, the wife has wanted a BMW. For years, weve purchased vehicles advertised as almost as good, or just as fast as a, or we can match, blah blah blah. Honestly, lots of cars are fast. Many cars handle well. But Ive never driven one that does both as effortlessly as a BMW. So this time, we decided to pull the trigger on the actual Ultimate Driving Machine. I found the car on the interwebs, and went on a Friday to look at and test drive the car. Sales people were non-threatening and not pushy. My salesman indulged my loading a suitcase in the boot of the convertible to test space and even let me walk out of the dealership that day without buying!Came back on following Monday (after putting a hold deposit on the car) to finalize deal. Price was in line with online recommendations and they gave me a little more on my trade than I was expecting. The process was extremely smooth, if a little lengthy (it was late and there was but a single finance manager on-site). In the end, we got a car we love and a deal we are happy with. Cannot recommend Fields highly enough! They are great to work with! And the cars are pretty damn good, too... :)

Selena in Services was very friendly and helpful. Very knowledgeable about the services I needed. Outstanding customer service and care.

They are very professional. My technician Steve did a full video and explained everything about my car. Selena was a service provider and she let me know about a recall I wasn’t even aware of. My car only has 2000 miles and I took my car in because my air pressure was low. After they checked my car they found out about the recall. Fixed the recall sent me a text that my car was done as well as the amazing video. Some of the best service I’ve experienced. Totally worth it having this car because they care about you even after you buy your car and service was very careful with my car. Thank you Selena and Steve for the professionalism

Had an oil change and a quick “look over” of my new used 750i. Great customer service by Albert! Very knowledgeable and good at what he does. The actual service was a bit longer than I expected but was still happy when Completed and I got a detailed run down on the condition of my car.

I came in for an oil change and customer service was superb! Everyone went out of their way to greet us. Albert made sure to give me a full detailed list of the shape my car was in, which was awesome! The wait time was expected but having goodies in the dealership made it better. My son asked if we can come here again! Very family oriented dealership!

We came to Fields BMW to check a vehicle we saw online and it turns out this car was not for us. Justino, our sales advisor showed us another CPO BMW 330i GT that my wife fell in love with. He went out of his way to make the numbers work, and took the time to go over everything with us even though it was past closing time for the deanship on a weekend. We love the car, the way we were treated and how easy it was to make the deal happen. Thank you Justino and Fields BMW!

Awesome experience!!! Michael and the team at Feilds are consummate professionals. They provided great advice and value added services in the form of photos and video of services carried out. The waiting area was super clean, comfortable and equipped with complimentary food and drinks. All of this combined with the fact that the service cost was far less expensive than I expected… this is a well deserved 5 star rating.

I had brought in my 1997 Z3 for a service repair. On my way out that night after dropping it off I spotted the 2018 Orange convertible. it ran in my mind about it and I asked to be called about a possible trade. I got a call from Rick Cutts, and all I can say is the rest is history. Talk about a good salesman, he was polite and informative and went out of his way to make me feel respected as a car shopper. I have bought several vehicles over the years and this was my first time dealing with sales. I have used the service department on the Z for almost 20 years. So I know my vehicle will be taken care of very well. I had the best experience in sometime with buying this vehicle. When people ask I tell them Fields BMW, good people and good service, cant beat that.

Albert was great in getting my car in quickly after needing an emergency repair. Didn’t give the full 5 stars because I wish I would have been provided a loaner vehicle as I was car-less for a couple days. No biggie though. The team is great!

Experienced a service need. Our car was picked up in S.Tampa, serviced, and delivered back to us well before the original estimated time frame. Communication was excellent. Highly recommend. Our sales experience was no different.

Selena, BMW Fields service advisor, has always been very helpful, professional, knowledgeable and wonderfully pleasant to interact with!!I see only 5 stars- but I rate her with a 10 star!!Moreover, Selena has gone above and beyond her call of duty to step up to satisfy my complaints and requests. 🙌🏻🙏keep up the great job!!Selena, indeed, positively represents this dealership with the utmost excellence. Thank you and God bless! Norma and Scott Beamer

This is my first time taking my car for a service appointment in Fields BMW Lakeland and they were great. Mr. Albert Darby gave us an excellent attention and provided us with every information. I recommend hands down Fields BMW Lakeland for any service and Mr. Darby as a great service advisor.

Great customer service, definitely positive energy and very heartfelt love.

I have bought from other BMW dealers in the past though none have compared to the level of service that I have gotten at Fields BMW in Lakeland. Albert Darby is the best service advisor I have worked with at any dealership over the last 45 years. Thanks Al and the rest of the Fields BMW team.

Fields BMW serviced our X3 today. Performed great work and received very friendly service staff. Thanks to Michael, the service advisor, for looking after our auto needs. I strongly recommend this dealership. 5 stars!

Excelente Custumer service and always looking after everyone best interest.

Today I witnessed something rare and special. The dealership made a mistake on our agreement on the original purchase of my vehicle and I came in today to talk to them. They worked very hard to make thing right and to deal in dignity and honor. It is rare to find integrity in the world these days and I was so impressed by having dealt with good people today. Highly recommend. Purchase w trust. They care.

Fields BMW always impresses. Great product, service and employees. My last three BMWs were from Fields and I couldn’t be happier. I give them my highest recommendation!

From the begining that i make the phone call to the fielda bmw dealer due to a recall the gentelman albert took good care of my care and took action quick due to my recall he told me everything that they was going to do . And whenever i drove the car back home the car stop giving me the isue whenever i was at a stop sign or a light i felt like something strange was going on at the rear traction and it was the pvc valve . And it stop giving me that problem thanks alber againg and your crew of mecanic and the staff to make it happen may God bless u all thanks i will highly recomend fields bmw at lakeland fl

Everything so far has exceeded my expectations. When service is due they send someone with a loaner to pick up my car. Albert, my service manager is always upfront, transparent, and accommodating. After my last service I received a full video of the service technician going through every inch of my car and explaining what they did and what service may be needed in the future. In my opinion, thats next level service! Thank you!

Alex and Loretta was very kind and understanding! I had a strict budget in mind and they both worked together and did an amazing job helping me to get the car that I wanted within my budget! I was amazed at how fast Loretta worked! Thank you so much Alex, Loretta, and Fields of Lakeland! I definitely plan to visit this location again in the future! The hour drive is not a problem when it comes to fast and EXCELLENT customer service! Your team did an outstanding job to meet my needs!

Rick Cutts was the Sales Associate I worked with. Working with him made this the best car buying experience Ive ever had. He was professional, very pleasant and down-to-earth and on top of things with such efficiency. He made sure to explain or educate me thoroughly when I questioned certain things in the process or fees being charged. I live in Georgia and came to Florida to pick up my car. Rick made the experience special by literally rolling out the red carpet for me to walk on to get into my new vehicle :-). LOVED IT!!!! I plan to purchase my next BMW from this dealership just to have the experience I had again with Rick. KUDOS and much more to Rick!

This is the place to go first. Xavier is first class. He is very helpful and there is no pressure. Lynette is the financial lady. She works hard and is very helpful! Could not be happier!

Best BMW deealership around. Time after time after time they delight me. Thank you always to Mike in service. Youre top notch. Thank you to both Pauls (drivers) who are so very kind. And a new thank you to Christian who came to my house just to fix a light. (Thats an hour drive both ways).You, Lakeland BMW, have my business to the end of time. ✨✨✨✨✨

I went to the dealership on a service issue only two months after purchasing my vehicle, and it was handled with no hassle and on the same day. Thank you so much!

Went in for the first oil change on my wifes 2020 X1. I was pleasantly surprised by the way I was greeted. And informed of the process performed - more than an oil change! Kudos to Mike and staff. Fields BMW is the place to go for our X1s service needs.

My best experience thus far with the entire car service maintenance and customer care. Much appreciated. Thanks Selena and Mike.

The cylinder head expansion hose broke on my 330i and caused all if the coolant to leak out. BMW USA provided a free tow to the dealership, and Albert met us there. The service department was already gone but he got all the info he needed, and kept me updated by phone, and text. My vehicle was diagnosed and repaired in less than 24 hours. The entire experience was great!

Selena has always given me great customer service and has continued to be a huge help with any of my vehicles needs, my experience with fields BMW the past 3 years has been excellent

I’m very skeptical about going to dealerships to get repairs due to previous scams and bad service yet I did not find that there. Albert eased my trauma and anxiety with informative confirmations and strong work ethic. I’m definitely a customer as long as I’m driving a BMW.

Just picked my car up from being serviced at Fields BMW and all I can is they have the best service and people, hands down over any other BMW dealership!!! I honestly don’t see any room for improvement and I have very high customer service expectations….Fields passed the test !!

Had my compressor replaced and air suspension. Overall, very satisfied with Albert, service manager who took very good care of my car and explained in detail what I needed to get done. I will definitely go back for all my car maintenance.

First time at this dealership, totally impressed by their professionalism, hospitality and quality of workmanship. I was very satisfied, highly recommend. They have earned my loyalty and trust! Thanks to everyone that made my experience awesome!

We purchased a built to Order BMW Z4 M40i. The vehicle was delivered from Europe exactly on time and my Wife could not be happier with the car. The service was professional and we were very impressed with the effort they put into making picking up the car special. Thank you.

Every time I bring my suv in for service Albert is extremely respectful, patient, courtesy, thorough, and understanding. Throughout my years of owning various cars, I have worked with several service advisors. Some good and some bad, but I must say that the service I receive from Albert is excellent and I am so very glad that he is at Fields BMW Lakeland. They are a great service dealership.

Service at Fields is always top notch. The people are knowledgeable, thorough and friendly. I don’t trust my car with anyone else!

Selena was great! My vehicle was processed quickly and she was great to work with.

Mike always goes above and beyond! I am so grateful to be with this service department. Best of the best! Thank you! 🙏

Incredible service! Our 435i had an issue on a trip from Clearwater to Orlando so we stopped at Fields. While they couldnt fix the car that day they quickly ordered us a rental and we were back on the road within an hour. After an overnight visit to see our son, we returned to pick up a perfectly running car. Thank you Fields and especially service advisor Michael Adkins for such amazing service and customer care!

Very impressed with the service, great communication and the explanation of the work done! Great job Fields team!!!

The service here is night and day better than other local dealerships. Excited to have found a new home. Great you like a valued customer, engaged positively on looking at other models, service department sends prompt text as well as videos of work being performed in Felt like a luxury experience again. Thanks for taking great care of me!

Noor Audi and Amanda made the buying experience truly exceptional! In a world where exceeding the customers expectation seems to have gone away, they far exceeded any level of expectation I had. Not only was the buying experience with Noor the easiest I have ever had, the door to door delivery and follow through with Amanda was above and beyond. I will definitely shop with this dealer again!

My son brought a 61,000 car from these people this place was the so backwards 1st off the lost the keys to his car that he traded in .2, then the fiance guy gave him the wrong copy of his receipt. 3 his car had a alignment problem and they dont even offer a warranty for 10 days even Kia offers a 90-day warranty. So we had to go take it to a tire shop and have it fixed properly I will never buy a car from BMW Lakeland ever worst place in this county. Well I wouldnt buy a BMW anyway I buy a Mercedes over BMW my opinion. Not to mention didnt even get a call back from the service people or even the sales manager they just ignored my call.

Outstanding customer service. They take good care of you and your vehicle. Will definitely be back.

Tresure Blount I took my car in for service Selena was heaven sent Mindy as well very pleasant and very nice 10 stars

The dealership and service advisor were great .I would like her to help me with next service.

It all starts with, Albert. Upon initial contact, drop off, assessment/recommendations and solution. Albert and the mechanic Nick, kept me informed through out the whole process. The team at Fields BMW Lakeland are one of the best I have ever dealt with.

Selena was extremely courteous and kept me informed while my car was being serviced…will definitely continue to take my car there in the future.

Terrible customer service they are just trying to make money off of us. Tried to charge me 3000 for a water pump install and oil gasket found the same work at a different shop for 450 including coolant. As a bmw owner I’m never going here again 187 for them to literally plug my car into a computer.

I worked with Mr Matthew Whitmann and the experience was amazing. He worked with the management team to ensure the process was as simple and straightforward as possible. I will definitely be going back.

Fast, but more importantly very efficient and easy going. Thank BMW Lakeland!!!

Excellent customer service. Very helpful and spot on with fast service

We always have had a great experience at Fields BMW. Our last visit was no different. Everyone was so accommodating and polite. I also love the videos they send at the end of the service to go over the specifics of your vehicle.

Great customer service!! With Selena or Mike Adkins you are in good hands.

Albert was my advisor since the first day in the dealer. He assisted me and informed me at all times. Thank you very much.

I was having an issue with my car loosing power so I took it to the local fields dealer only to be ignored when a gentleman and I use that lightly walked in only for my service tech to stop talking to me to care for him only to peak about how he like his car. I will never visit that field again .

The service department are very efficient and professional and my vehicle and I got first class care.

People are too too serious and not a good help, poor customer service to the lowest level of interaction with one to another. 😡😞.

Awsome dealership thank you Jim megivern Albert Darby for a great experience today by far 💯 they took care of me 1st time owning new BMW coupe 430i awsome 😀

Pleasant experience every time, thank you Albert.

Marvelous customer service. An absolute pleasure doing business with them.

The check-in process was seamless. The video of my inspection report was appreciated. There were no surprises, and I was kept well informed about all services provided.

All the work was thorough and professional and courteous. Nice clean loaner vehicle. Great staff, great experience.

Service at Fields has always been fantastic especially having Al as my advisor!

Sales men was very nice while we were at the dealership. We were thinking about trading my wife’s Tahoe and had looked up its value. Dealer lowballed the trade so bad that we had decided to just walk away from the deal. There was no had feelings we were just to far apart at the start. The salesman called me and stated we should not be mad at him he was just doing his job and it was not his fault if we couldn’t afford it. This salesman then texted me and told me to go sell my Tahoe at Carmax then to come buy his car. This salesman was so unprofessional at this point that I would not purchase from him.We did purchase a new BMW from Bert Smith and to give you an idea of the trade difference it was over 6,000. That is someone trying to take advantage of a customer in my option. I have left the salesman’s out of this post only because be was very nice while we were at the dealership. My hope is that he will not make this same mistake in the future.

BMW Owners Beware!!! Awful service, it is worth going anywhere. I purchased a 90K BMW X5 from another dealership several months ago, I unfortunately am having issues with the A/C and a leak in the roof. Attempted to get the issues dealt with when I brought the car in for service and asked for a loaner car, sounds reasonable and very common….. well, I was told, basically “good luck”, if you didn’t buy it here, we can’t help you…Seems like shady service to me, especially after spending 90K…..

Albert kept me updated and informed every step of the way! Great service!!

I Dont normally write reviews but people need to know to stay away from this place. LAKELAND location use to be great, but has dramatically declined in the last year. I’m not sure if it is under new management, but they are scam artist now. I have bought 4 cars from them and will NEVER go back again. Their service department is terrible. My car was there for repair and they didn’t repair what insurance paid them for. Not did they provide estimates to my insurance until 2 weeks after repairs were done. They knew what they were doing. They got caught!! Now I’m having to come out of pocket even more to take my car to another shop to get fixed. While my insurance company fights to get their money back …I’m out of pocket myself paying to finish what they should have done. Stay away from them. Do not go to Lakeland Fields BMW! TERRIBLE

Worked with PJ, we were in and out in no time and he explained all the details in a easy to understand manor, did not rush us, we are happy and will shop there again!

Excellent customer service. Attention from Selena, and technicians indisputable.

Good and fast quality service...thank you Selena for your time.

Very fair, very honest, great people to deal with

I made a call today in the early morning to see if I could get my vehicle serviced without an appointment as Im traveling. Mike, at the service department was able to fit me in and I had transportation provided for quickly as well. I was in and out in just a few hours which I think is good for no appointment. Overall I had a good experience.

Great honest customer service! Our service advisor is Selena and we appreciate her so much!! We drive from Tampa to Lakeland for great service!

Love this place, people are amazing, treat everyone respectfully, service and parts are best in the area

The service that I received was excellent. Everyone I came in contact with were courteous, respectful, friendly, and polite! My car looked amazing and I was advised of the recommend services that will be done at my next visit! Thank you once again!

I worked with Justino and I must say he was on the ball, friendly, professional and a pleasure to work with. If youre shopping at Fields in Lakeland, go see Justino. You will be well taken care of.

Fields BMW is my preferred dealer. Attentive service from Albert Darby and great selection of vehicles keeps me coming back.

Got us in quickly. Took great care of our issues. Excellent service, great experience overall! Just moved to the state and we are happy to have found our new dealership!

Mike Adkins is an exceptional service advisor! Professional and always working to make each visit a pleasure.

Don’t waste your time .. poor sales department feedback / communication.. weak sales staff member I was assigned not wiling to fight hard to make the deal happen .. I’m highly disappointed with this dealership and how it handled me as a real buyer..

Albert Darby was my service advisor. He was AMAZING!!! Best customer service skills, wonderful personality and very attentive with updates on the progress of my vehicle. He went above and beyond and made the experience a pleasure. Thank you Albert! I could tell he truly cares about making customers feel appreciated and taken care of!

I recently bought a car from Alex. It was a Preowned certified coupe. Alex was great. He walked me through the process and then carried it out flawlessly. I’m happy. No surprises and a great experience. That’s what i wanted and the guy even delivered it to my work. Signed and done. I recommend Alex to all.

We have been dealing with Fields BMW for over 15 years and are very happy with their sales and service departments.

It was an excellent experience and was a pleasure working with the staff at Fields BMW lakeland. Special thanks to our sales consultant Justino Zoppe, who take care of us during all the process, making it more easier and to the sales manager Melissa Hargroves who treated us wonderfully and they treated us as a family.Agustin.

Such a great experience from start to finish! Noor exceeded my expectations regarding the purchase of my BMW. She was honest and upfront and I highly recommend her if youre considering BMW. The purchasing process was fast and streamlined from the test drive to explaining the financing.

Phenomenal company and employees to deal with. Albert, Michael, Selena and the techs do great work. I have been a customer since 2001. Always a professional experience.

The service at Fields BMW is always courteous, thorough and professional.

Bought a 2020 bmw 428i. Ask for German. Got me a great deal.

The young man replaced the Air Bag recall, easy as 1,2,3 Bingo !!

I had a small window of time before i needed to make a 4 hour drive and my service light was on. They got me in and out quickly and helped me feel better about my long drive.

Its always first class service at Fields BMW! Our service advisor is Selena Casal and she kept us abreast as to what was happening with our vehicle, confirmed extended warranty coverage and accurately explained how long the service would take. Soon after Fields received our X5, we received a detailed video showing the findings and what service was required from Terry Boylan. Astor, another Fields representative picked up our vehicle in South Tampa and took it to the dealership in Lakeland for service. He also returned it to us when service was complete. Astor is without a doubt the kindest Gentleman that I have dealt with in some time. Kudos to Fields for having such an outstanding team of Service personnel!

Great service and courteous staff

Im sure if its standard but the mechanic diagnostic video was top notch. I was able to get feedback directly from the service provider with future recommendations that I could see real time from the comfort of the waiting area.

Thank you Albert for great service!