I have been wanting an X3 M40i for a while. I finally decided to make it happen and contacted all the local dealership in Denver. All sold out. Shoot. So I then decided I should just reach out to the surrounding states’ dealerships. I reached out to Kansas, New Mexico and Utah. I got auto emails from them all, but I got contacted first by Marisa Garcia who was the most helpful and communicative person I have ever worked with to buy a car. The car was on order on a truck, and her communication keeping me up to date was fantastic. She helped me get everything I needed to get the loan process going and my trade in value. I went and picked it up, and she met me on her day off. It was an amazing experience, and the car is amazing!!!!

Just recently purchased a very clean and well kept 2012 1-series. The whole process was a breeze and James Day, our salesman, was great to work with. We plan on returning to Santa Fe BMW for maintenance and future vehicles purchases simply due to how nice everyone is and their dedication to detail to make sure everything was done to our satisfaction.

Great experience purchasing a Certified BMW X5 from Santa Fe BMW from my home in Windsor CO. Easy process!

The staff is SO professional, so efficient, and so knowledgeable! I found a wonderful pre-owned car there that I’m extremely happy with - and the BMWSantaFe staff helped me to complete the purchase and all paperwork a few hours after I first walked through their door! Great!

After deciding to buy out my lease, I had the expertise of client advisor James Day guiding me through the whole process and made me feel comfortable and secure in buying my 1st car. Everyone at Mini that Ive encountered, from Dominick, sales manager to Abraham, financial director have been extremely helpful and have gone over the top to making sure I receive the best care!

Santa Fe BMW is an awesome place to buy a car! Thank you for all your help, James! (and Doug for the amazing pie!) - they treat you right (even if you buy a used Lexus)!! Thanks again! I love my new (to me) perfect SUV!

Everyone at BMW is great, especially Susan! My husband recently traded in an older BMW for a newer model and Susan made it so easy. We’d never think of going anywhere else!

I came to test drive a MINI Cooper Clubman and ended up buying the vehicle, thanks to the help of a great salesmanship of James Day. He came across as a very honest and caring person with expertise in the product that resulted in his ability to help choosing the best option for me.

I would give a zero if possible.The dealer told me the car had a front camera. I found out once I brought the car home that it didn’t. They wouldn’t take the car back but offered to give me a loaner with 5000 miles on it that had the camera for an additional $7500!They are crooks! The salesperson was very nice and felt terrible. The management was looking to profit from their mistake. This dealership also owns Mercedes and other dealerships. BEWARE

Great Lease end then purchase experience. Seamless and easy!Thanks Alvin, Danny and Abraham!

We werent expecting to go home with a new car. However!, we were met with the perfect people who proposed the ideal vehicle and terms.One week later, were still thrilled.This is our fourth BMW ... third with Santa Fe.

Great experience purchasing car. Marisa was a pleasure to work with!

Our salesperson, Susan Grab, was excellent to work with. We told her what we were looking for in a new vehicle, and she delivered.

I got in contact with the dealership Via emails which was a little bit confusing at first. it seemed I was getting automated responses. Then, I decided to call and everything went smoothly after. I pick my sales person Susan Grab, she is a 5 stars salesperson. I ordered my car since I wanted to pick every option, color and interiors. Susan helped with the process. During, the process she kept me updated. The car took about 6 weeks to be delivered which it wasnt that long. The purchase process went NO hassle, no issues....If you looking for a new car maybe you should give a call to Susan.

Alvin Rael made this the most pleasant car buying experience I could ever imagine! He is knowledgeable, respectful, personable and honest!

BMW of Santa Fe New Mexico has always done a superb job on every BMW I have owned. They are thorough in whatever needs to be repaired on my car, and the service technicians are pleasant to work with. If you have to wait for your vehicle, the waiting area is comfortable and they always offer a beverage while you wait. Im happy to say that Ive never had a bad experience with Santa Fe BMW Service Technicians nor Sales Reps.

All of our interactions with our sales representative, James, were nothing short of excellent! The reason that we do not give the dealership a higher satisfaction rating is all based on the day that we spent in Santa Fe to take delivery of the vehicle.First of all, we had an appointment in place for our arrival at 10:30 AM. To make a long story short, after our arrival at our designated time we didn’t see the car for the first time until after 1:30 in the afternoon, leaving us no time for any introduction of any kind to the car. This was inexcusable and shocking after we had had such a good impression of James and the rest of the staff in all our pre-delivery visits. We had already announced that our departure time had to be by 2 PM for personal reasons.Finally, we were very unhappy to be surprised by the entire experience with your product Resistall that was somewhat forced on us when we were not informed in anyway as to any benefit that might begin by this product.James and Danny were wonderful in every way! We were very happy with our dealings with them.

By far the best dealership Ive dealt with. Everyone from sales to service was awesome! I am definitely a returning customer.

Ive had my motorcycle worked on at 2 other shops in Santa Fe and I was not overly impressed with either. I LOVE Santa Fe BMW! The quality of their work is stellar and they are just really nice people to do business with. They are friendly, knowledgeable, respectful (Im a female rider) and supportive....always taking the time to answer my questions and make suggestions when needed. I would recommend them to anyone, knowing that they will also have a positive experience. Thanks guys!!!

This was one of the best experiences I have ever had buying a car.

Great experience. Incredibly professional and personable.

My local mechanic (in Durango, CO) serviced my car but wanted me to head to a BMW dealership to have them do a more thorough double check of a problem that he suspected. He recommended Santa Fe BMW, and Im very happy that he did.I made an appointment to drive down from Colorado to Santa Fe and everything--from the initial setting of the appointment online to the servicing of my vehicle and the use of a rental car for the day--was top-notch. I appreciate their attention to detail and their thoroughness in diagnosing and fixing the issue that was causing my car to perform at less than its best.I highly recommend Santa Fe BMW to anyone who lives in the Four Corners area that needs to have their BMW serviced by a dealership.

We had a great car buying experience at Santa Fe BMW very recently. Our sales advisor, Michael Montoya, was very professional, knowledgeable and didn’t pressure us in any way, unlike other dealerships. They gave us a very fair deal on our new 2020 540i X drive BMW and gave us what we needed to have on our trade in. All in all a great deal, and by the way, we love our new BMW!! We highly recommend anyone who is contemplating buying a pre-owned vehicle or new BMW to stop first at Santa Fe BMW, before going to another dealership.Bill and Candy Dimas, Santa Fe, NM.

I brought my 2014 BMW X1 to Santa Fe BMW to get a fog light fixed. I received very good service. The work was done within the agreed-in-advance price and (even more rare) within the promised time. The car was returned after the usual complimentary washing. A very pleasant service experience.

One the best, if not the best dealership I’ve ever done business with. I’ve had experience with both sales and service. They’ve always been very professional, honest and friendly, ensuring that I am 100% satisfied. I’ve had nothing but positive experiences at this dealership.

GREAT service, attention to detail and professional courtesy from Sam (service manager) and David (service mechanic). They were thorough in explanation and in recommended future service requirements. Interestingly enough, they completed service on my 2000 Honda Shadow (1100), although a certified BMW Motorcycle dealership. After their service completion, my 20 year old Shadow hummed on my 500 mile round trip from NM to Colorado, several days later.Sam, many thanks and Dave, thank you for cleaning the grit off my exhaust tail pipe. It looks much better.Regarding BMW Motorcycle, Santa Fe, NM, as the Terminator once said, “ I’ll be back.” Peter Bobinski

My first visit. Got me in on time for my 12000 mile service on my 2018 gs 1200. Everyone was professional and friendly. Prices were reasonable (even a bit less than expected). Recommended.

Trevor from Service and Kyle from Parts were very cool, both provided great service! Fair prices. I also appreciated the special discount on my oil change. I didn’t even have to ask for it!

¡¡¡ Kind gentlemen, attentive service, superior deals !!!

Expensive but this time as part of my oil change and cabin filter replacement they gave Dumbo a superior detail! Inside and out he looked fantastic! They even adjusted my clock for daylight savings time!

Great service department overall! We have never been to a better dealership.

Excellent service as always. Thank you Dominic for all the help! A+

First class salesman, Richard Herrera, and friendly managers assist you with making the best decision to meet your new car needs.

Simply an excellent dealership and service center. Everyone is very helpful and gets things done right and on time. You can’t ask for more.

Excellent personalized service!

Kudos to David in service. Always impressed!

Jeremy is a really professional and kind support and technician. As was everyone else I met at BMW. Thank you.

These guys did great by us! Jeffery in the service department took care of us like family. Wonderful service, trustworthy, and they treat you like the owner of a luxury vehicle.

Great service department

Bought a vehicle and had it shipped from them to Missouri. Mitch was able to help me thru the process very smooth. Kept me updated on things and was very professional. Very satisfied with my experience. Thanks Mitch.D. Cullors

Picked up a part for my son. Im glad I drive a Chevy! But the parts guys were fast and professional. A good shopping experience!

Righteous dealership. I have bought several cars remotely / sight unseen and following my experience at Santa Fe BMW, I can honestly and confidently recommend them. They were the most attentive, accommodating, and careful of ensuring I was satisfied with my purchase experience. Hats off to their staff and GM.

I have bought multiple BMWs and a big part of choosing their vehicles is because of the highest quality customer service. Santa Fe BMW service advisor Joshua Velasquez has provided each member of my family (we all drive BMWs) with the highest level of service and his attention to customer care and satisfaction is a reflection of his commitment to excellence. Joshua Velasquez has always exceeded our expectations and his can do attitude gives my family a level of confidence in BMW service I have never experienced with other car dealerships. It is without reservation that I would recommend Santa Fe BMW and Joshua Velasquez!

Im always satisfied with the service here at Santa fe BMW. But today I want to say special thanks to advisor Daniel Gil, because he spent hrs talking with my insurance to get the coverage I needed. Im very grateful he did that by going extra miles to satisfy his customers. After I found that out, there were other stuff that my insurance didnt cover and I could have done that service easily at different shop for better price, but Daniels effort for helping me made me do the rest of the services here at Santa Fe BMW. Thanks for helping me and hope you could satisfy and help more customers in future.

Great customer service. I just went for parts. Way more reasonable on prices that you would think.

Just a short note to say what a pleasure it is to deal with this dealership. The level of professionalism, knowledge and courtesy provided is truly a benchmark. The knowledge they have on all aspects of motorbikes, BMW and other makers, is truly refreshing and makes any visit for service or parts a learning experience. I know I can count on them for honest and informed advice regarding any and all aspects of my bikes and all given in a friendly and helpful manner. Having read reviews on other dealerships i realize how fortunate we are to have this resource just down the road.Keep up the good work, thanks.

I cannot express how happy I was with your service department. Omar and Josh were a pleasure to deal with, and kept me up to date day by day on what was going on with my car. Camden Williams was one of the most knowledgeable mechanics Ive ever dealt with, and I was extremely appreciative of his willingness to call and explain what fixes he was working on and our next steps moving forward.Your team impressed me throughout the entire process, and I would not hesitate to recommend you guys in the future.Thanks again!

Just want to thank Brad Howard, my client advisor, for all of his help in getting my 2017 M2 to me. It was nearly a 2 year process and he helped me to remain patient and positive. Thanks Brad, this BMW M2 has been well worth the wait!

Our AC died on road trip to Arizona shortly before our scheduled overnight in Santa Fe; called ahead and they got my car right in, got us shuttled back and forth to the hotel, identified the problem, and although they didnt have the part for our older m3, they did give me the part number so I could call ahead to the Phoenix dealer to get the part in stock by the time we arrived. Great service from Daniel Gil, our service advisor and our shuttle driver, who gave us a mini tour of the city. And they were very, very reasonable.

Daniel Gil was really great to work with and absolutely took care of me as a customer. He made sure my car was completed in great time. Thank you so much for always providing a great experience every time I take my car in for service!!

I am so appreciative for the great service I received today. I was in Santa Fe and realized that I had a screw in my tire. The nice young man really helped me out without any sales pitch. Thank you so much. Thank Daniel Gil.

Just a great sales experience. Nothing at all like what you expect and see on the majority of car lots. Our salesman, Jeremy was so knowledgeable and made sure to answer all of our questions and if he didnt know, he went right away and found out. Then theres Herschell, the BMW Genius. I guess most dealerships have them. This is a gentleman trained at the factory in Bavaria. Hes the one! These cars are getting very electronic and driver intuitive. Hell patiently walk you through it and then call you to follow up. From the manager (Dan) to all the support staff, I offer a hearty thank you.

Recently, my husband came home from Santa Fe BMW and suggested we return to the dealership to take a closer look at a few cars with the guidance of Britta, the sales person he had talked with. He was effusively positive about her knowledge and presentation of the autos and convinced me it would not be unpleasant (as most of our car shopping experiences have been). Britta was very gracious, even though I explained I wasnt sure if I was ready to buy a new car yet, much less know what make or model. She gave me an overview of a few models of my choice, and offered her assistance if and when I decided to pursue a car. No pressure, no hassle. I returned by myself a few days later for a test drive; Britta was very patient and informative, comparing the X1 and X3 for me. Once more, no pressure--just a nice way to spend an hour or so in the afternoon, driving around in luxe cars with a friend. Since I also wanted my husband to drive the two vehicles, she took us out a few days later and patiently compared the two models for his benefit. Britta has a wonderful approach--its more like shes offering advice than making a sales pitch. Ultimately, I made the decision to get an X1, which I love, and Im very happy to be part of the BMW family. I highly recommend that you talk with Britta if youre looking for a BMW.

Daniel was really wonderful to work with and absolutely took care of me as a customer. I was provided with a loaner vehicle for the extensive period of time needed to perform work on my 06 330xi which was above and beyond my expectations. I fully intend to bring my vehicle to this dealership for all maintenance in the future because of the fantastic service.

I traveled from East TX to Santa Fe for vacation and of course I break down. It was Saturday morning and the service dept was closed, so I had my car towed to the BMW of Santa Fe and awaited nervously for the service dept to open on Monday. I want to mention that on Saturday I had great coordination with Lisa at BMW with the arrival of my car on the tow truck. First thing Monday morning I called and spoke with Jeremy my SA and he did a fantastic job of making sure that my vacation was not a total wash by providing me with a rental car while mine was being repaired. Jeremy was great with communication by letting me know that it was my water pump that had gone out, but that he would have my car repaired Wednesday so that I could be back on the road Thursday heading back to Texas!! I am very pleased with the service, professionalism, and kindness that I was shown. I would recommend using BMW of Santa Fe to anyone!

Saturday last week my car dash indicates that all four tires have low pressure. I am right near the dealership. Their service has been excellent and the car a 2014 X3 has been spectacular. So we decided to drop in to see if they could help. Out pops Britta and James, who immediately recognize that the low pressure is due to the changing ambient temperature as fall is coming on. They add air to all four tires. Problem solved! Cost= 0$.This is why there is no better BMW service or dealership in the state if not the country! Thanks They actually care about and help their customers!! What a concept! Wish more businesses followed their example!

We have a couple of BMWs and use the service department for warranty work and maintenance.The staff goes above and beyond to make sure their clients are satisfied. Andy, Josh and the teamare professional and attentive.

Ive purchased three different BMW models here within the past 3 years, all new from Alvin Rael.Nothing short of a very pleasant experience with everyone willing to help.Theyre professional and deserve to make a profit, just like any other business in the world.I wouldnt hesitate and have recommended them to friends and business associates.

Great staff and service dept. Beautiful store and amazing products.

I was visiting Santa Fe from Houston for an extended period this fall and my brake pad indicator light came on unexpectedly. I made an appointment. Daniel Gil was my service advisor. I received excellent service after a surprise diagnosis of rodent damage! Highly recommend Santa Fe BMW and Daniel Gil.

I wish I owned one of these cars but I dont. However when I went with my friend to get his purple beamer serviced, I experienced what BMW would call their particular type of customer service. They got us an Uber to the gym with a flexible pickup all paid for on the BMW corporate account. Jeremy took good care of us. Highly recommended and something to look forward too in the future.

Im always well taken care of at Santa Fe BMW. And they do a complementary car wash every time. Great people

Excellent service department.

Bought an2014 RT, and delivered as promised. When a recall occurred, Colin shipped up to Durango a brand new demo for me to ride, and did it that day, as I had a motorcycle trip to Denver planned the next morning. And when I got my bike back, it was better than ever. A great bike and a great staff. Ill never buy another motorcycle anywhere else.

Daniel Gil was most helpful and accommodating. He made our service experience very nice, quite frankly one of the best experiences I have had anywhere, for anything.

Ive worked with Santa Fe BMW for many years now, interacting with both the sales and service staff. I purchased a vehicle from the team and am now happily leasing another. Daniel, Lynn, Brad and Alvin have all helped me over the years and Ive found the entire staff to be professional, knowledgeable and responsive. They always seem to have my best interests in mind and to me thats what makes a dealership experience stand out from another.

Seldom write reviews unless the firm/service is bad or superb -- SF BMW is a great example of superb so I am happy to complete a review.I bought a new X5 and could not be happier with the service and performance of the dealership -- not to mention the quality of the car. No detail is too small for their attention.....they have written the book on customer satisfaction.Not only am I extremely satisfied with the Santa Fe BMW dealership, my son and daughters are too. Both of our adult children have leased new X3s there as well. Made more remarkable is the fact that both of them live out of state -- CA and TX. Speaks volumes that they could get a very fair price and were also clearly impressed with the dealership as we were. In short, highly recommend Santa Fe BMW!!!!!

Daniel Gil helped me with purchase for my F150 platinum excellent service with him. Would highly recommended for future service.

Ben Duran worked on my BMW and did an awesome job! Thanks for hiring people like Ben.

Susan provided great customer service! My purchase was made easy I was in and out ! Love my car.

Avoid the service department at all costs. They cannot fix BMWs reliably. I had problems as simple as noisy wheel bearings that a generic shop fixed in 2 hours yet the SF BMW said they could not find. They gave my car a blessing and 1 week later the steering box was so jammed that I could not make a right hand turn. Not very talented and tend to perform peace-meal work to keep you coming back over and over. More of a typical Santa Fe business model, i.e. unprofessional and amateurish.

My wife had a great experience and loves her new BMW.

Wow! I just drove away with my first-ever BMW, and I have to say that I had the BEST buying experience of a vehicle in my lifetime! (Yes…..its true). Danielle Charlier was my salesperson at Santa Fe BMW. I first met her online when I inquired via email about a new BMW. She met with me at the dealership later that week, took my husband and I for a test drive in a vehicle that we were interested in, and she ended up being the one that sold me the vehicle. Danielle was one of many we met with today while purchasing my vehicle, and they all could not have been nicer! I highly recommend Santa Fe BMW as well as Danielle Charlier. Again……it was the best experience Ive ever had purchasing a vehicle!

Very courteous and professional service department. In my case, I had Daniel Gil. Very happy.

Worst dealer ever. Spent three days working out a deal with a salesman. On the third day I tell salesman its GREAT!...We come back two hours later and another salesman, James Day, is selling the car, right in front of us, as we watch, while Brad is out on a test drive with another customer. We were there for an hour waiting for Brad or someone to help us, when we finally get some help, the, (decidedly absent until now), manager, Daniel Masterson, steps in and says, The cars sold, in a rude and abrupt manor. Then disappears back into his office giving NO explanation and treating us with great disrespect. All he had to do was ask, who was here first...or SOMETHING...ANYTHING...other than just dismissing us like that.We were treated equally poorly by the salesman James Day when we were sitting in what we thought was our new car and he approached the car with his customers and, with a scowl on his face, barked at me Were looking at this car. I replied, so are we, but he did bother to ask, who are you working with or, was someone helping you, nothing...discrimination? I am 58 years old yet I was treated like a misbehaving child.My husband is mentally disabled and can be discursive in speech at times. Is this why he was discounted as well?This is not the first time we have felt we have been treated poorly by this dealership. Their main store is in Albuquerque. The management is better there. ....although.... we have contacted them about this horrible experience with their Santa Fe store and their dismissive manager Daniel Masterson and they are offering NO resolve as well. So.....maybe best to go to Colorado Springs or Denver. Whatever you do stay away from Santa Fe BMW. Your just setting yourself up for abuse and disappointment.

Unbelievably poor customer service. At this service center, the customer is never right. I was treated rudely by a service adviser named Omar Chavez If you absolutely have to take you car to this service center avoid him at all costs.

Just had another great service experience with Daniel Gill

Service was prompt and professional

I was on my way with my daughter to check out some wireless speakers at Best Buy when I decided to kill some time and check out the new 2015 BMWs. I was welcomed by Britta Sanzone. Despite me telling her that I had no interest in buying or leasing a car, she offered to show me the new 2015s and some 2014 models. I wound up test driving the new 2015 4 series which I quickly decided was too small. As we were chatting on the way back to the showroom and from there to Best Buy, we walked by what soon became my new 2014 528 XI. Britta was extremely helpful in pointing out all of the specs and features on the car. She also was very patient as I vacillated over whether to buy any car. The next thing I knew, my daughter assumed my 2007 328XI and I owned a 2014 528XI. Britta handled the entire sales/purchase process very professionally. She made a normally less than fun experience actually pleasurable and I highly recommend her as your salesperson at Santa Fe BMW. I also thank Alvin and Simon for their assistance.

The place it run by a gentlemen who acts and looks like a used car salesmen. Poor work and even worse service. ABQ is owned by the same people, but they are a little better. Go somewhere else if you can!

Excellent experience when buying my M235i.

Excellent service. Professional and very helpful.

Really friendly staff, willing to help and capable

Last week I had the pleasure of purchasing a used vehicle from the salesman Brad at Santa Fe BMW. The customer experience was exemplary. I had used the wonderful website and had a few possible vehicles selected I wanted to check out in person. Despite being there to only drop around $15,000 for a vehicle (not much for a BMW dealership), the salesman patiently answered every question, no matter how obscure that I asked about each vehicle, from drivetrain to options. He even humored me when I asked to drive, ride in and check out the more expensive BMWs they had, even though he knew I couldnt afford them. The advantages and trade offs of each of my used vehicle selections were patiently discussed with me until I arrived at my decision, a 2008 Subaru Forester. With the shopping experience so positive for me, I was astounded to read another review that described her salesman as pushy. If you act as if you expect to have your butt wiped by the dealer, you probably are not treating the workers with respect. I did not feel presure to buy a car, and when I decided on one, I had significant negotiation room and ended up with a great value on a nice 4 door car with air conditioning to replace my aging Civic. The payment process with the salesman and cashier was quick and painless as well. I had procured competitive financing ahead of time becuase I knew it might not be possible to finance a 6 year old car with the dealership. When I had paid and the car was prepped and pulled up, it looked almost new. The exterior had been freshly washed and waxed, and I noticed that they had removed many dents and dings I had observed earlier. The interior was immaculately detailed, smelled great and had no noticeable dirt or pet hair anywhere. They even topped my gas tank off before I left town. When I drove off, Brad called me to tell me I had left the owners manual on his desk before I had left town. Everyone I encountered at the dealership was warm, friendly and courteous. A previous review said that the General Manager looked and acted like a used car salesman. I respectfully disagree. Daniel was patient, personable and professional in our interactions, and clearly has many, many years of experience in the car business. Also the personal appearances of my salesman, the General Manager, cashier and account people I noticed were clean and professional. For this reason, I seriously doubt that this reviewer ever bought a car here at all. In my experience, I cannot point to a single issue that left a bad taste in my mouth here, not a single negativity. Even as I waited for my new car to emerge from the detail shop, a gentleman brought me coffee in a SF BMW mug for me to keep and gave me a tee shirt with their name and BMW logo. This week I got a letter from the service department telling me they would maintain my Subaru there for a competitive price, even though it is not a BMW. For me, each factor leads me to highly recommend Santa Fe BMW; value, professionalism, courtesy and honesty. Daniel, Lynne, Anita, Brad and James treated me as if I was buying the new M6, even though I drove off in a Subaru. Made it back home no problem in the new car. In short, I will always make the 5 plus hour drive from Flagstaff, AZ, to go to these guys. Thanks Santa Fe BMW.

Working on my 1991 BMW 318i taking a long time

I first met Britta when I went into Santa Fe BMW to purchase a 2014 225XD wagon. She was friendly, extremwly knowledgable and went to considerable lengths to find me a vehicle. Although I did not purchase the vehicle from her, when I brought it in for the first servicing, she was there, and interested in how we liked the vehicle. When told of our frustration with the I-Drive, she then spent almost an hour teaching us the various I-Drive functions. There was no need for her to do this and I was impressed enough to write this note of graditude. She is a credit to BMW.

Wsiting for 9 months as of 03272019 for car trim the service department broke when performing other repairs to my car?

Our service was great

Daniel G great service

Great service and fast

Very helpful

Amazing dealership!

Abraham is and asset to your establishment

Creme de la creme

Good service