Latoia is my sons barber and has been for about 3 years. She has always done a great job. He has transitioned from all different phases of hairstyles and she has been there through them all providing great service each time.

They was funny like family to each other the way they can do their work and still have fun latoia was amazing got my hair color just right when other shops said they couldn’t such an amazing team

LaToia always does a awesome job. Highly recommend her.

La’Toia Stafford was very unprofessional and extremely late. I had a appointment at 10:00am and I waited 13 minutes to text her to see what’s going on. She reply’s that her car is broke down and that she has been trying to jump it since 7:00am. La’Toia says if I’m really pressed for time I can come and get her. I’m giving this place 1 stars because she couldn’t even make it to work on time or let me know ahead of time and the barbers there just said “she will be there”. Not to mention the barbers was talking about previous clients they had in front of me and not in a good way. I would of left but I really needed my hair down for a special event and she didn’t even offer any discounts after all of that.

We have 4 boys and needed to find a great place for their cuts. Star and Tyson take great care of our boys hair! I love being able to enjoy the time while they are in the chair. Carlos gets creative with his styles... great place..

Ive been going to this shop for over a year now. Great atmosphere and friendly staff. This shop is primarily appointment based and Ive never had a problem with any of my appointments. My personal Barber is Carlos and he always gets me together proper. Keep up the good work!

Everyone in there shows love. Carlos is the truth with the tapers, oh boy, and with the low drop fade wheww!!! 🔥🔥

Star is incredible at taking minimal input and giving you the most amazing cut. She is the only person I trust to give me my side shave. She takes her time and makes it perfect. Give her a chance and you won’t go anywhere else!!

I wish I could give them 0 stars! At least the barber I had this past Thursday. I went in for a beard trim. I walked out with a chin strap! The guy had my beard crooked and mishapend! After multiple attempts to fix it I ended up with half a beard! I will never go back to this place again and Ill make sure I tell all my friends and family to avoid it as well. If you cant cut hair and style beards dont be behind the clippers!

Great cut! Will be coming back here in the future

Love this place! Latoia gave my boyfriend an awesome new style when he wasnt sure what he wanted. Shes the best!

This is the go to place for great haircuts, dread retwist, styling and great people. Star always gets my dreads together when life gets them dingy. Ill always be loyal to new image.

Love this place! Mr. Randsford knows how to run a topnotch establishment. The guys (and woman) there are family friendly and professional. I drive all the way from Jtown to bring my boy here. He has a relationship with some positive mentors, and I have a place I can trust him to be safe. Its totally worth it.

Best barber shop in the area(east end). However expect to wait a little while. Thurs to sat are always busy so your best option is to call ahead and make an appointment in advance. Ransford and carlos usually cut my hair but i would trust anyone there to get my hair cut on point.

My first time going there and my hair looks perfect. This is definitely a great place to go to, and where Ill be going from now on.

Just an all-around bad experience, asked for sides taken way down and about an inch of the top, left with barely ANY difference aside from a $20 trim over my ears, i would have legitimately gotten twice the results for the half the price at great clips, which is a saying alot. Definitely do not reccomend, but i really wish i did, with all the positive reviews i really had high hopes. Screw this place.

Titus did an awesome job! We will definitely be going back!

Titus is a fantastic barber. Thanks to all of the New Image Barbershop crew.

African American barbers with great personalities. And talented

Great haircuts! Very social and comfortable atmosphere.

Amazing Barber Shop who cuts your hair the way you want it to perfection every time by skilled certified Barbers.

Each one of the barbers are very talented.

Best barber in town.. carlos melos.. get there early you will have to wait..

Very great people there!! Ask for star!

This is my barbershop. Titus Downing is my barber.

Lol.i stopped by for a shape up on my beard. LaToya knows how to handle curls, but I always felt a bit out of place by the looks outside when i was coming in

Carlos is the best barber in the city of Louisville!

There the best especially Titus downs

Gave my man an awful cut! It was all choppy!

Great barbers....even better people

Awesome

Only place I go for a hair cut.

Good Barbershop

Friendly, good barbers

Best Barber in Lou

Staff friendly and store clean

Prompt, Precise, & Professional