Friendly great environment! Marvin did a great job and made me feel really good while I was there, and of course the killer cut he gave me.

The hair cut was great. I was shocked they charged $30! If you have money to throw away go for it. I get my hair cut every three weeks? So $30 for a hair cut doesnt work for me.

Vinny and the guys are awesome. Totally recommend them.

I have been going here since it has opened. I have been to all 3 locations. You cant go wrong with any of them. Great talented barbers and amazing customer service.

I had a great experience. I stopped in without an appointment, i needed a haircut and my beard trimmed. I was told that they could cut my hair right then but probably didnt have time to properly trim my beard also. We agreed on a time later in the day. I returned a few minutes early and I was offered something to drink. Marvin was right on time to get me started. Marvin took his time and really done a great job fading my sides up and cleaning me up. Then he went to work on the beard. Im always a little nervous because cutting a beard is a little different from cutting hair. It takes a really patient and steady hand. Marvin did a great job. If you want a great trim give these folks a chance. I watched a few other other guys get haircuts and they all looked great as well. This is a very clean shop I seen the employees spend thier time between cuts take the time to wipe down everything.

Good! I like ❤️ the jell. Ring me up. Thanks you.

Customer service exceeds beyond my expectations! The atmosphere is welcoming!Professional clean attentive and simply amazing!Highly recommended to anyone who wants a barber with substance! Its not easy finding a good barber nowadays, what else can I say this place is awesome!April is amazing at what she does. Getting a haircut, lashes, makeup from her is definitely the highlight of my month. She is a true professional with years of experience!

First time there and gotta say Im impressed I got swirling nappy hair and walked out with a clean fresh cut

We love Avis and Nikki at prime time south. They’re always so good with our three year old twin boys. We wouldn’t take them anywhere else! The boys love haircut day! Although we’ve only seen Nikki and Avis everyone else is always so kind to us. We love it there!

Nikki always does a great job! Cool place

Ive been going to Primtime South for about a year. I chose Avis at random. Glad I did.

NEVER disappointed!! Everyone is exceptionally polite, skilled, and punctual. Theyve made it a point to space out appointments to allow for cleaning and sanitize. Knowledge of any type of cut imagine!!! ANNNNDDDD YOU CAN SCHEDULE ONLINE!!!!!BEEN GOING FOR ALMOST 4 YEARS AND DONT PLAN ON CHANGING OR EXPLORING ANY OTHER OPTIONS!!!!!!oh yeah, and they have complimentary drinks: soda, water, beer etc! And okay pool while waiting!A must STOP and hair cut!!The New McDonalds and Sonic right across the street is just added bonus.😁

Love Primetime South. Great haircuts, family environment, and an overall great experience each time we go. They make you feel like family and treat you the same. If you haven’t been there you need to get in there to get a haircut. You will not be disappointed

Primetime South is such a great place! All 3 locations are super clean, great customer service and they are all very professional. My husband and son have been going to Marvin since they opened their first shop and everyone is so nice and helpful. They won’t go anywhere else to get their haircut. We highly recommend Primetime South!!

Avis and the crew do a great job with my straight razor beard trims as well as with my 7 year old sons fades/haircuts. They are 5 star quality no doubt. Best in the biz for our area or anywhere.

Marvin is hands down the best barber in fort smith. I wouldnt let anyone eles touch my hair besides him

No doubt about it. This is the best barbershop in town. Very personable people in there and you’ll never get bored if your waiting. Would highly recommend anybody to go here.

The friendliest and most talented barbers around, amazing work and the vibes are just as awesome. I feel so welcomed and so comfortable there. April did an amazing job on my lashes! My husband and I both are clients at Primetime South and will continue to be regulars!

Avis & Nikki are the best. They have been taking care of my boys for years. Their new south-side location is clean, fun, and conveniently located. They take the time to do the job right and they take pride in their craft. I would definitely recommend them and suggest booking in advance because they stay very busy!

Friendly staff. Great service.

Primetime South is an amazing and welcoming atmosphere! Everyone is friendly, and they are always on time and very professional. Nikki and Avis always do a great job cutting my son’s hair. They go out of their way to make the experience very special.

April did my lashes and she was amazing!! Love my lashes and the atmosphere there. She made sure I was comfortable and let me take as many breaks between lashes as needed! Will definitely be back!

Nikki JoAnn is an artist 🎨 👏

Great place for every walk of life. Feels like family, always welcomed with a warm smile, all barbers are all very talented, been with this team since I moved from California. If y’all are looking for that high quality and perfect cut... PRIMETIME LOCATIONS IS WHERE ITS AT

Walk-in haircut for my daughters boyfriend. Friendly staff, pleasant waiting room.

Come book with April! She does amazing work and her fun personality will keep you entertained. I always recommend Primetime and Im happy the opened up another location.

If you are looking for the best place in the river valley to get a haircut, this is your place! You wont be disappointed about visiting this establishment. Go get the best haircut you have ever had!!

Excellent barber shop with friendly and professional barbers. Very clean and great atmosphere. Great for kids and adults! Highly recommend!

Best barbershop in town!! Alex did amazing job on my 7 years old son! I highly recommend to anyone who’s looking for a good barber!!

I love this place and the barbers. They are professional and always do a great job. Avis is who we use. He is meticulous and we always have straight lines.

Alex did a great job with my little boy!

Avis is the perfect choice if youre looking for someone that knows how to cut! Not only is he professional, on time, knowledgeable and considerate but he will make sure you get exactly what youre looking for. Never disappoints!

Love this place. Best haircut I’ve had in Ft. Smith. Staff is friendly and accommodating to this new norm. Would recommend it to anyone.

Awesome place awesome people.really good place to get a haircut

I always love primetime they always have a welcoming family vibe. They do an amazing job on my cuts and trims.

Killer place! Not only do they cut amazing, but it is so nice inside! Grab a beer and have the best cut in the local area!

Best atmosphere I drive an hour just to see them when barbers enjoy their jobs like these people do it makes the haircut/beard trim so worth it I refer everyone I can to Mr. Avis the guy is hands down the best & will work with any schedule

We love Avis! He always fits us in timely, shop is clean and had on overall excellent environment!

Kid friendly, great stylist/barbers, and great atmosphere!! Prices are great and hands down you’ll be satisfied with their work! Edge ups, cuts and styles!!! They’ll get ya looking RIGHT!!!

Great haircut and beard trim. Alex is great and the place is clean.

Awesome. Great cut and pampered too!

Marv and team never fail to disappoint. Anytime I’m in fort smith I’m going to PRIMETIME babyyyyyyy.

Marvin and his team always do a great job. I been going to Primetime for approx. 3 years and never left disappointed.

The best in town!

Very talented and professional staff with a friendly environment!

Hands down the best in the Fort Smith area.