I bought my new X5 2022 from BMW of Edison. I worked with Michael Savino, who is extremely efficient, transparent and great sales person. Once we agree on the price and terms rest of the process was smooth. We just had to wait couple of days to get the SUV. Very good car buying experience..I would definitely recommend BMW of Edison.

I have a great experience from BMW of Edison. I worked with Michael Savino, who is a humor and great sales person.After we agree on the price and terms rest of the process was smooth. I drive the new 2021 228i back home at that day.I would definitely recommend BMW of Edison.

I had a wonderful experience at Open Road BMW thanks to the salesperson Brian - with the English accent. I went in with a vague idea of what I wanted and he was able to show me a great variety of options. He was very patient and honest, and I ended up getting a great purchase on the same day! I love my new car! He was also great at following up with me after I bought the car.. If you ever visit Open Road make sure you ask for Brian with the English accent!

We walked in Open Road BMW Edison, at almost closing time. Paul Moomjian - greeted us with same enthusiasm as if we were his first customer for the day. Just like any other sales veteran he is confident of the cars he sells. But what sets him apart his is compassionate approach, subtle sense of humor, exemplary service and no pressure approach to close the deal. 5 stars on all categories to him.Louis, who picked me up from my home to the dealership, Anthony who did my closing docs, Brandon who walked me through cool features of the car were outstanding and phenomenal in their own roles. Wish them all well to reach for their dreams. 5 Stars to all of them.I have purchased many cars before but this team was the BEST TEAM that I have ever worked with. A BIG thank you to all!

Excellent experience with David Lutz from start to finish. Extremely attentive, informative and patient throughout the process. He sent me pictures of the car detailing the good and bad, put the car on a courtesy hold for me since I was buying from out of state and needed to schedule the pick-up and when I made it down he offered to pick me up in my new truck without me even thinking of asking. Absolutely great to work with and I know exactly where Ill go to first when searching for my next vehicle!

My husband and I had a great experience with Brian (salesperson with British accent) and Danny (Finance). They were personable, honest and truly went above and beyond to make sure that we got exactly what we wanted. We bought our car the same and absolutely love it! Highly recommend!

From the moment we walked into Open Road BMW and met with Larry, we were instantly at ease. We told him what we were looking for and he instantly knew what was available for me and touched base with me until the car was ready. He was honest, friendly and extremely helpful! When I arrived to pick up my car he had everything ready which made for a smooth process. I would refer those in the market for a new or CPO BMW, to go see Larry he is the best and has created customers in my family for the foreseeable future.

From the moment I walked in to BMW of Edison and met with Paul I had a feeling something was telling me I’ll be walking out with something new. I felt at home and so comfortable with him. I told him the car I was trading which was a 2018 Mini Cooper Countryman and what I was looking into and when we went for a walk to look at my oldcar he told me straight up I won’t be leaving with it today. Well guess what? He was absolutely right!. It took awhile for everything to work out, but it sure ended up working out the way I wanted it too. I know if I would’ve went somewhere else it wasn’t going to be an amazing experience like the one I experimented at BMW of Edison. Thank you so much Paul for everything and talking to me and not giving up. It was hard letting the Mini go but I am more than 100% happy with my new purchase ! Now I’m part of the BMW family and I couldn’t be any more happier ! ❤️

The minute we went in, we were greeted. We met Hamada Elmasary, very friendly and polite. He made us feel very comfortable. It took a few hours for the paperwork to get through . Then we went to meet with Robert Binyatov the finance manager with some beautiful eyes and a friendly personality. And we finished signing and we drove away in our BMW! That simple 👌 great customer service and family atmosphere.

I had a great experience. The salesman Larry made a great effort towards helping us refine what we were looking for with no upselling pressure, just talked like family about what I needed, how I wanted to use the car and type of driving/driver I am. He also presented and was transparent in the vehicle flip. My cars assessed value to bluebook was laid out, financing options and down-payment terms. He showed me his screen so I could see all the information for myself.After the sale, I had a tech guy walk me through features who was very patient with all my questions and later, Larry followed up, asked how my driving experience was going.Overall I felt taken care of, listened to, and treated fairly. This was my 2nd vehicle from this dealership. Thanks Larry!

I had a great experience with Raymond bichara and Rob and I will recommend anyone to come here

David Lutz, what an extraordinary experience he provided me during our purchase. Not pushy, full of knowledge, willing to work with me and patient with all my questions. Definitely would recommend you ask for him directly. You will not be disappointed.

The moment I encountered Open Road BMW, I was truly amazed and felt welcomed. As I met with Brian, he welcomed me with open arms, was patient, and brought livelihood and an uplifting spirit. He was able to help me find what I wanted almost instantly, along with many other options, being very honest about the pros and cons of each vehicle. Nevertheless, Brian was very helpful and assisted me with the purchase of my new Mercedes Benz! If you want great help, honesty, and an efficient experience at Open Road BMW, Brian is your guy. In my British accent, bless his cotton socks 🤣

Brian from England was the best. He was patient, kind and knowledgeable. He did not pressure me and he showed me every car I wanted to see and answered all my questions without getting aggravated. Best car buying experience ever and I have been buying cars for many years now. If you want to buy a car go see Brian. You will not regret it.

I recently purchased a BMX X7 40i car here. It was a great experience. Amazing car. I had the pleasure of working with Michael Simone. Great salesperson. FYI, this is a new building which makes the experience even more…well…upscale I guess. Lol.Important: Be advised, BMW is running low on semiconductors. Semiconductors, to make a complicated definition simple, are chips that make all the technology in the car work. My car has no WiFi because they have limited chips to put in each car. Ask your salesperson about this when you buy the car. Also look at the window sticker. It will tell you what will be missing in the car. They will discount the price but if you need it, then you need it. Make sure your car has it!Also, keep in mind, I didn’t realize this until after I bought the car, BMW is cutting certain options on their cars. For example, I wanted the Harman Kardon speakers but they are no longer an option as of February 2021 because of this semiconductor issue. I just assumed they were there. I mean the car cost almost $87,000 and this is a M Sport package car. So I didn’t bother looking when I test drove it. Once I drove it off the lot, I looked over for the HK logo on the drivers side speaker and saw nothing! The more you know people. BMW says the chip issue won’t be resolved anytime soon.

This is a reply to the response:What production shortage? I finally have enough for this place. Called another dealer. First they said that they can order it within a week and then called me back and said that they have found one. I dont know what is the problem of this place and cant even handle such a small service. I dont want to mention the other dealers name and just want to give you my honest advice. This place may be good in sale, but definitely not for service. If you dont believe me, just take your own risk.The customer service is beyond imagination. I have air bag recall for my 323i.1. First service: No part is stocked. Have to order it.2. Second service: Cant find the part. Finally find it after looked at the right location. (After I told them I have called the part Dept. to make sure the part is available). But ordered a wrong part, have to reorder it.3. Promised to call me and will send a technician to my house to install it.4. After 3 weeks, no call. Manager: Anthony5. In the mean time . Have to drive the car with a bad air bag. Thanks for the beyond imagination service.

They ignore your calls for servicing your vehicle when business is good. Obviously business is booming right now for all dealers and they don’t NEED to answer any service calls. Look at the ratings of other dealers compared to this one. Just remember this review when you buy a car from here and you need to get maintenance on it or a repair, it’ll be a real hassle trying to get scheduled, you’ll be transferred from person to person only to be hung on up, any day of the week based on my experience.Watch as the “owner/manager” tries to save face with the same copy and paste reply to this review saying “we’re truly sorry for your experience, please call (name) at # and we’ll fix it.”Buy from someone who respects you until they fix they fix their customer service, this way you don’t have to waste your time writing a bad review just to get a response from them.

This was single handedly one of the best experiences Ive had in customer service ever. Paul M, made the experience feel so much less stressful, even during the moments where I was second guessing myself and was considering changing my mind and not getting the vehicle he didnt pressure us, when we werent sure he get us the facts, and best of all made the whole process feel human and personal.

Had the WORST experience ever!!!! Took my car in for service. After waiting about an hour to get a loaner that I was promised, I was given the keys to the most filthiest piece of metal I’ve ever seen in my life! Seats were covered in ash, cupholders had a nice layer of lord knows what kind of substance, one of the doors had spit on the side panel, the back seat had more mysterious stains... completely disgusting.After walking back to the desk and asking the worker to give me another car, I was told that they have no more loaners and offered me to wait for another 20-30 minutes for them to bring it to the wash. 30 minutes later, the car came back EXACTLY as dirty on the inside as it was before, except now it was wet on the outside from the “wash”. Thankfully I brought baby wipes and proceeded to wipe down the inside of it myself so I could at least feel a bit safer getting inside and leave this place so I could go on about my day. Disgusting customer service. If I could leave a zero star review, I would.Additionally, after driving away, I got a lovely message to check tire pressures...

I contacted Open Road BMW and was pleasantly surprised the dealership had an ample inventory of X5s. In fact, I didn’t even see the vehicle in person before make a purchase — only a few online exterior photos — and it was EXACTLY what I was looking for. Paul M was extremely professional and on point and locked in the deal as promised. Paul even assured me that I was going to love my purchase and he was spot-on. As a current owner of a BMW X5 SUV from another dealership, my experience with Paul M at Open Road BMW in Edison was bar none. Thanks for everything Paul

I just had my new BMW 440i G23 delivered by Nitin. This is my 5th BMW dealing with Nitin at Open Road and I could not be happier. If you’re looking for kind, friendly and honest service, Nitin at Open Road is your man.

Dawn DArgenio was awesome! Shes very friendly and helpful. She got me in and out. Fast and Flawless service at this specific location. Keep up the great work!!!

Highly recommend Nitin, he was extremely helpful & very nice. Working with him was a great experience & he helped me get what I wanted! So ask for him if you’re looking for a BMW

My husband and I had a great experience working with Anthony C. I wanted to trade in my 2014 5 Series that I purchased from Open Road BMW and jump into a 2022 5 Series lease. Anthony was more than helpful. We were able to do everything by phone/email until it was time to pick up the car. He was able to find exactly what I wanted. Things could not have gone better. I recommend working with Anthony C. if you are trying to have a hassle free experience.

Mr. Douglas Jefferies was extremely helpful. He met with me twice to discuss options for the type of vehicle and price range I was working with. Very knowledgeable about the inventory and even stayed to insure the vehicle was available to drive off the lot the same day. He actually inspected the car himself and made corrections to insure the vehicle was perfect. Highly recommend!

Paul M is the best. Needs a raise! Can’t go wrong with this salesman. Made the process quick and easy. See him soon!!!

I’ve gotten a few cars from Nitin at Open Road BMW. He’s a straight shooter, tough negotiator, and deserves a promotion. The dealer overall is a great place to purchase and/or service a vehicle, and in the past has stood by their cars 100%. If you need a good dealer, here it is.

Melissa Vieira (BMW Genius/Client Coordinator) was very professional, knowledgeable & smoothly navigated us when we went to return back our 3-year leased BMW 320i series car. She explained the whole process in great detail and also completed the return document giving us few options on going for a new vehicle when ready. I give 5 stars to her customer service.

Go to Flemington BMW. Much better prices and no mark ups. Also they have more people who really know about the products they are selling. Open Road tried to give me a lease for 36 months on a $125000 car 11k down and $2100 a month thats like 80% of the cars value in 3 years. Flemington BMW gave me 9500 down and $1600 a month. They tried to rob me.

If you want to be treated differently based on the color of your skin or your clothes then feel free to go in here !After 4 trips to this place and waiting for hours, we were not even offered a test drive. We just stood there asking if someone could help us while others simply waited and got their cars. Mind u we came in twice with appointments!The only person who is worth talking to (if at all u go there) is Alex.So we took our business across the street to Lexus and were taken care of very nicely.

I had a great deal at open road and the customer service was awesome. Raymond and rob was so helpful

Open Road BMW of Edison is a beautiful facility. Big thanks to my Rep, Michael Simone. He took the time to gather facts around what I was looking for and did not waste a minute of our time. He was nothing shy of professional, upfront & honest, knowledgeable and friendly throughout the entire process. Sales Manager, Jamal and finance rep, Christian were also very helpful and played a part in making my experience enjoyable. Thanks to the entire team, I was able to drive off the lot with a new 3 Series M Sport model, in a fashionable time. Love the car. Thanks again!

Overall I had a great experience here. Larry was a great salesman, he went above and beyond to satisfy my needs. He took a personal interest in finding and locating the exact vehicle that I was in search of and was mindful of my budget as well. He wasn’t your typical salesman that was solely Interested in “the sale”. If you shop here ask for Larry!

I had great experience in buying my new car at BMW of Edison. Our sales rep Nitin was awesome!! He gave us detail of all car options and was thorough explaining different features. The dealership place is huge and open spaced. The staff were professional and well trained. Overall the service was fantastic!!

The overall experience was very positive. With the current car market being so challenging I was often hesitant to continue with the process. Anthony Cesare was incredibly patient with me and provided me all the necessary details and mostly without asking. He specd the the cars out accordingly and was always a pleasure to speak with. This was definitely the best leasing process I have gone through so far and I have Anthony to thank for that. The pricing was unmatched from other dealers and private leasing companies. I was in and out of the dealership in no time.Thanks, Anthony!

I stopped into open road BMW’s Edison NJ showroom, and was greeted by Michael Simone.He gave me the opportunity to test drive the C330 and the X2 models. We started a wonderful conversation about his experience in the auto industry and was as sincere a salesman as I’ve ever experienced in the industry. He worked out the details of a lease and was “not pushy” at all.If you’re in the market for a new or used BMW, id highly recommended giving Michael a shot !!!

Black people really need to work on their customer service skills. I had the WORST experience at this location. I was literally yelled at like a child. Also, the way this young woman approached my car before she barked at me, you could of sworn she was walking into a fight. First and last time Ill service my car at this place. Im disgusted.

Chris Case was very helpful and patient throughout the process. He thoroughly explained the new features of the model we were buying. Because of this, we chose to go with a BMW over any other car. Our experience at Open Road BMW was great! A+ service.

I recently purchased a BMW X1 at Open Road Edison thanks to the help of Paul M. He was extremely helpful in finding the right car for me and provided thorough responses to any and all questions. I found the perfect car for me and it was a seamless, easy process thanks to Paul M and the Open Road Edison team. I highly recommend asking for Paul if you go in for a test drive.

I had the pleasure of working with Nitin a sales rep at Open road BMW! He was beyond thorough and attentive to my needs. He took his time getting to know and understand my wants and expectations during the buying process, and made sure to keep in contact with me leading up to the day I took possession of my vehicle. During our test drive he seemed to point out all the features that would be important to me, and especially the upgraded sound system & lighting packages. There were a few cosmetic repairs needed and before I noticed them, he had already submitted request to have them taken care of. I would recommend Nitin to any of my friends and family looking to purchase a vehicle in the future. I don’t think another sales rep at this location would’ve been able to provide a better service than what I received from Nitin! 😁😁

If i could give them 0 stars i would. I brought my car in on Friday for a flat tire and it stayed at the dealer for 3 days without anyone taking care of it. Their customer service is terrible, they’re ruining Bmw reputation . When i walked in the dealer i was profiled as if i didn’t belong there. They do not pick up the phone and they tried to charge me twice the price of my tire when they decided to take a look at my car. If anyone want a bmw, i would recommend taking a trip to Flemington instead because their customer service is top tier. They ended up being the one picking up my car and fixing it the same day.

Had a very good experience with Open road in Edison. Very nice new showroom and in a world of no inventory they had a good selection. My salesman Anthony Cesare was top notch and worked a great balance between my needs and those of the company. He was quite pleasant and very knowledgeable. The only thing I found fault with with Open Road and with virtually every dealer is the: Ive got to check back with my manager. Guys give your people some authority and let them do the deal and not have to run back to Daddy each time. Other than that Id recommend them unreservedly to my friends.

Went back in May. Initial Salesperson was terrible. Got taken care of by another and purchased a 5 series. Put up a decent review on my experience that day. Fast Fwd 4 months…I’ve been trying to get plates for that same vehicle and no rhyme or reason given on why I don’t have plates. Went in person, still no answer from Manager Ryan. These are the moments you have an opportunity to really show service. I’ve recommended 2 people to Bridgewater since and they were well taken care of…and oh they both have plates already!!

Worst service department in the country..The service manager Fabz is absolutely clue less on what goes on in his own department and does not know how to help the customer. He has no idea what goes on in that service department and honestly OPEN ROAD should look for someone knew to run it. My car was there for 3 months sitting in the same spot in the back of the dealership for back brakes that they didnt have..The brake engine light was on for over 4 months and they said sorry we have no loaners so basically feel unsafe and drive the SUV..Not one person from that place cares, at all and they promise you things and nothing comes about it.....I go in to speak to the GM and she stats that the breaks have been here and doesnt understand why no one did the job...The loaner car they gave us was disgusting, had a really bad odor and trash and debris in the car. Its sad that a car business treats its customers like this and they just dont seem to care..

My girlfriend and I were shopping around for a BMW X3 (or Audi Q5/Mercedes GLC300) across different dealership, and we ended up making it happen with Pedro. The experience was amazing. Hes very patient and very knowledgeable about the vehicle. He made sure we got the best deal possible not only for the car but also for insurance. He provided help way beyond a sales persons responsibility and he managed the client relationship to a whole other level. I like his quote that its not all about business, its also personal. I would highly recommend you working with Pedro on BMW needs.

New dealership is absolutely beautiful and stunning. I can spend the whole day in their new showroom. Everyone was very helpful and pleasant. I want to give a special shout out to my sale representative Anthony Cesare for putting me in my first and definitely not last BMW. He went above and beyond to get me into the car that I wanted. I appreciate his patience in making sure I made the right choice after test driving and going back and forth between the 3series, 4series and X3. Car shopping is a long/grueling process, but he made it painless and easy. His professionalism and enthusiasm was outstanding. I look forward to doing more business with him and Open Road.

Words cannot describe the anger I’m feeling toward a horrible experience. Just like another reviewer my X5 had overheating issues so I had to call roadside assistance to tow my car to the dealer. They told me it will take 2-3 days to fix the car and it will be ready. It’s been 3 weeks… THREE. I just got my car today after calling and pressing these clowns every single day.I have insurance and extended warranty on the vehicle so to save costs I tried to provide that information to the service department, however no one picks up the phones! It takes 20 times or multiple days to get through, but if I’m lucky I’ll get it the first time. So my car ended up getting repaired and when they told me I can come pick it up the bill came out to almost $2k which is crazy. I tried explaining I was trying to give them my insurance info so my company can handle the costs, they told me I should of told them before the repair… I tried! You guys don’t know how to man the phones..BMW and my company have to handle the payment and I just have to pay a certain amount. This doesn’t take 3 weeks. I mean how many hours a day these people work and you can’t handle something that can be resolved in 1 minute? This situation is literally just as bad as the situation in Afghanistan with the drawdown. An absolute failure. I hate to compare the two, but it’s true. This is coming from a guy who served in the military. I’m done with this location now. Maybe with the company too. My family and I have been customers for 30 years. After this incident, that’s going to change.

Was pleasantly surprised at the inventory as I pulled into the lot. Had called ahead for an appointment last minute an was able to be accommodated although I got there earlier than planned. As I walk up to the building a gentleman named Brian who was swiftly passing stopped an asked if needed help. I explained I had an appointment and I found out that Brian would infact be my salesman. I automatically felt that I was in good hands. Brian was very professional and great personality. He was extremely knowledgeable and didnt try pushing a vehicle on me, but wanted to know what would work for my daily use. Truly an assett to the company.He showed me anything I wanted to see and never once seemed impatient with my undesivines. I finally found a vehicle I loved and watched Brian work hard along with the managers.to make it happen for me. As I wait for an answer I notice how friendly the entire team was toward one another, Several stopped to check on me and talk to me. I was a bit nervous going alone but It was a great comfortable feeling. Didnt leave with the vehicle but would absolutely 100% recommend Brian and Open Road BMW for a great car buying experience. Ps.. Brian has.a cool English accent. Way to go Open Road BMW!!!

David Lutz was great to work with. Responsive and attention to detail!

I had the chance to work with Christopher Case on my purchase of an X3.Chris offered an outstanding service with high level of professionalism.Chris just went above and beyond to make everything work!Highly recommended.

We recently bough an X7 from Open Road BMW. David Lutz was extremely helpful and made the process seamless.

An excellent experience with sales person Chris at Open Road BMW. I would recommend this dealership.

This is the second car we bought from Open Road and the reason we keep coming back is because of Zar. He is the best and makes the process so easy. We are always satisfied with the deal and he is honest and forthright. He is an asset to the company and we will follow him wherever he goes :)

Matt was knowledgeable and helpful throughout the purchase process. He made sure our questions were answered and gave us a thorough explanation of the financing options available to us. It was a great experience working with Matt at Open Road BMW.

I had a really great experience at Open Road BMW! My salesman Mr. Cameron Hughes helped us work with an affordable price. I would strongly recommend him to anyone going to Open Road BMW!

My boyfriend was looking to get a new car, and after talking about it/doing research on different dealerships for months, we decided to go to Open Road BMW. I’m so glad Anthony Cesare helped us out! He greeted us so warmly and went over everything about our car choices and payment options in detail. We walked in with a ton of questions, but didn’t have to ask because Anthony answered them for us. He was very patient and let us take our time before deciding on what we wanted to get. Definitely looking forward to doing business with him in the future when it’s my turn to get a new car!

Its was a pleasure working with Brian from this location, He was knowledgeable and knew what he was doing, he recommended the best car for me hassle free and smooth. I would definitely recommend Brian the man with English accent. When going to this establishment.

Ask for Larry!!!! Ill start there. From the moment I sat with Larry the anxiousness of purchasing a car completely left. I went to BMW just to take a look but I knew I wouldnt be able to purchase for a few weeks. Larry stayed in contact with me during that time and I never felt pressured to come back earlier than I desired. He spoke of his time spent as a salesmen and his knowledge showed through every step of my purchase. I really cant thank Larry enough for the way he was so informative, helpful and overall just a great person who wanted to make sure I was treated fairly, received the vehicle I wanted and satisfied with my purchase even after I left the lot. I purchased a X6 and I cant express how happy I am with my purchase. I left BMW feeling that the goal was to gain a long term relationship with a customer not just closing a deal.Id also share that the Manager Jamaal was indeed also helpful. There were a few things that needed to be clarified and he assisted directly to make sure every single question was answered and I left feeling completely satisfied.BMW of Edison has gained a long term customer. While the cars can sell themselves the experience at the dealership will have you return.Thanks Larry Shakur.

Purchased my first BMW, a 2022 G82 M4 Competition xDrive, and my CA Anthony Cesare was nothing more than a pleasure to work with. Very responsive to all my questions and concerns, and helped provide me with weekly updates to the status of my car, as it moved through every phase from getting shipped from Germany, to arriving at the NJ VPC. Hoping to take delivery soon in the next few weeks & will update this review once I have!

We just recently bought our 4th BMW with open road and upgraded from an X5 to a X7. Larry was such a great salesperson, super friendly and extremely personable! The service that we have received at Open Road has been nothing but the best! The staff here really keeps us coming back every time!

Got my new car here - thank Nitin for all the help! He’s kind and friendly, and he responded promptly on my follow-up questions. Nice experience!

Absolutely blown away with my salesman Zar he took care of everything I needed with ease it felt too good to be true, It was effortless to purchase my first new BMW. Finance department was spot on! I did not wait at all. Nothing but good things to say all around! Ill be going here for all my future vehicles

Great working with Raymond Bichara — took care to get me the vehicle I wanted and made sure my requests were met. Would recommend to work with Ray for your BMW needs. Thank you Ray.

Just purchased my first BMW and I am addicted. My salesman Larry was outstanding. I have never worked with a car salesman like Larry before. He is excellent. I highly recommend using him!

Had a chance to work with Anthony, He Answered messages at any time and was very easy to work with. Followed up and follow through with everything. ..Made the experience seamless and great . Starting with the front desk, everyone there was very nice and very accommodating .. The facility is New and big. Many cars on the floor with a large variety to choose from .

I leased my first BMW from BMW Edison and my experience was flawless. Anthony Cesare was working with me and he was awesome. He was spot on, understood my requirements and worked with me to get the best deal possible. Overall, my experience at BMW Edison was amazing. I would definitely recommend to my friends.

On 7/17/2021 I serviced my BMW X3 in Open Road BMW Edison. On next day, I see Check Engine light ON in my Car Dashboard. I have raised the compliant to Open Road BMW via online chat and got email that someone from Service team will contact me. After a day time, I got a feedback email on the Service done on 07/17. Looks like my compliant is not made aware to the Service team. I again requested Open Road BMW to check on my issue, till now I am hearing the response as One of our Service Director will contact you shortly. I dont know whether the Service Director is available in Open Road BMW :(

I had a wonderful experience purchasing my new 2021 BMW X5 at Open Road BMW. Douglas Jeffries used his seasoned experience to take the “salesy” sting out of what would usually be a daunting ordeal. He removed the pressure and made it easy for me to make my purchase. I have used Open Road for my last 2 vehicle purchases and can confidently say I am a customer for life! Thank you Doug and your team!

I went to BMW Open road Edison to get a quote to trade In my Car, they offered me 22k and told me “they were only adding a thousand for me just for today” even though Kelly blue book value is at least 25k and other dealers were offering more. On top of the low ball, incredibly disrespectful one guy told me to “stop wasting my time here” when I was Looking at potential cars and got angry when I’m In the Process of choosing a car. Never going back there you’re better off importing a BMW from Germany directly than to buy a car over here

Drove out a new 2021 BMW 330 from Open Road, my third overall throughout the years at this dealer. Always the right experience here as a buyer. Michael Simone was my salesperson on this deal and was one of the reasons I got the car here over other places. Knowledgeable, great approach to understanding the buyer and worked hard and fair on getting the deal done. Displayed integrity throughout the entire process which I valued.

I purchased my 10th BMW and Ive used Open Road BMW exclusively. I had the pleasure of working with both Tom Leis and Nick Sciarappa. Nick was kind enough to delivery my car right to my house; without the hassle of going to the dealership. Working with Nick and Tom made the car buying process easy once again. I will be back in 2022 for my Z4 which I recently ordered.

Excellent experience, found the certified pre owned car I was looking for online then went to see it ... needed some TLC before I could purchase it but my sales agent Larry made sure that every issue I had with it was met to beyond my standard ... doing business with open road of Edison for years now and will continue to do so ...

We had an excellent experience with Nitin as our sales advisor. He was patient and knowledgeable and never pushy. He helped make the car buying process painless. Ask for him for a great experience

I went there on Sept 7th around 3-4pm. The place is very nice and spacious. For a place like this, you think they would have a personable or more professional work at the front desk. Came in, a young was playing on her phone looked up and asked me “ can I help you” was asking her if someone can help me for an m550….long story short. I was sitting and wait for about 15-20 mins no one come to help me. Came up to to ask her again…she told me to hold on “let me finish something…” went back in her phone. So Unprofessional

Probably the worse car dealership Ive ever been to. We bought a certified 2019 X3 with 13k miles, and a week later the car was in dealership being serviced for chassis stabilization warning. Car was in the shop for 3 days, got it back. They didnt give us a loaner the first time. 1 week later...same problem except the car automatically decelerated on a major highway (garden state parkway) and then shut off and wouldnt turn back on. Car was back in the shop for nearly 2 weeks. They gave us a loaner this time and then a few weeks later, Im seeing all these random toll charges. Tried to get this sorted out with the dealership, get transferred back and forth to different people without having the problem resolved....so I had to cancel my credit card so they could no longer randomly charge me.Not only did they sell me a LEMON, but I had to deal with cancelling my credit card to prevent them from randomly charging me. AVOID THIS DEALERSHIP IF YOU CAN. WORSE CAR BUYING EXPERIENCE IVE EVER HAD!!

Picked up my vehicle last week from Larry, he is the BEST!!!! I will follow him where ever he goes. He has my business for life. His customer service isimpeccable. If you are looking for someone who has your best interest at heart he is your guy and let me not forget Chris who took histime and was very patient with me as he guided me through all the new features. Thank you both for a Great Day!!!

I just purchased the new 2021 BMW 430i from Open Road BMW Edison. They gave top dollar on my trade in. Larry Shakur was my sales person. He made the whole car buying experience fun and easy. It was an amazing experience working with Larry and his team. Christian in Financing was also awesome. Larry also made sure that I knew how to operate my new vehicle by having someone show me all the new features of new car. Larry is the man to see at Open Road BMW. He is truly an expert. Thanks Larry.

Imagine buying a $90,000 2020 M4 and having the AC break on you within the year.Now imagine leaving multiple calls and messages with my service advisor Frank Brenes and getting absolutely no response. I was finally able to get a hold of a service manager Jim who told me “come in Saturday morning and will have a loaner ready for you. Don’t worry we’ll take care of you.“ After arriving, come to find out not only was Jim not working Saturday, they also did not have the parts for my car AND did not have the loaner that I was promised. I was given my keys back and sent on my merry way.Not only have you lost out on a lifetime BMW service customer, but you also lost out on the sale of the M5 or M8 that I was planning on upgrading to after the M4. There are plenty of other BMW dealerships in New Jersey that will treat you better especially if you were buying a high-end M car.Edit: Replying to Alison below. Anyone can understand parts and loaner shortages during COVID, which is exactly I why I spoke with a manager to confirm availability before making the trip to your center. I live in upstate NY so I cannot make multiple trips back and forth because Jim messed up. Additionally a half hearted apology through Google Reviews from someone not even involved in my car service does absolutely nothing to make me feel better. Thankfully I was able to get my car serviced at BMW of Freehold without issue.

I worked with Cameron. He helped me with the X3, explained all the packages, and negotiated a fair price. I must say, buying this new car was a lot less stressful than I thought it was going to be and I would definitely go back to Cameron to purchase my next BMW. Thank you.

I had a great experience with Mathias a few days ago. We came in and he was extremely helpful in breaking down the costs of each vehicle with all options and the availability of each. We were able to find a car that was at a Massachusetts dealer and they picked up the car and delivered it to my house. The customer service was excellent. Working with Mathias was no stress/ no pressure whatsoever. He’s a class act. I would want that everyone could have that experience when purchasing a car.

Hamada was an exceptional {sales}person! He was waiting for us when we arrived, was so very kind and not pushy. He listened to our family needs and we actually left with a different car than we came for. Because of his patience we didn’t make an impulsive purchase and would definitely go back. Thank you.

My husband and I just purchased a car from this dealer. Igor was our salesman, and what a pleasure he was to deal with! He was very attentive to us and our needs, and was always available to answer any questions or concerns! We also met with his Manager, Alex, again a pleasure and made sure our transaction went through smoothly! We financed the car also so we got to deal with Robert, the Finance Manager, he answered all of our questions, gave us our options, and made sure the process went smoothly, another pleasurable person!All in all this experience has been GREAT!!! They were all a great help, an asset to your dealership, and overall a great team! Thanks to all!!! I will refer and recommend to all!

Nitin was great!! He was very knowledgeable and helpful. Nice new showroom! Very friendly staff.

Customer service is horrible. This team doesn’t handle your issues in a timely manner. They just make you go from department to department and can never handle the situation. Communication from the reception girls is garbage as well

Paul M was awesome, he made everything so easy and I will definitely be back for him next time i need a car!

I bought my first BMW at this dealership and had a wonderful experience with the client advisor Michael Simone. He was very professional and friendly to work with. Highly recommend it!

Had the pleasure of working with Nitin, who was very friendly and knowledgeable. He went through all the details with me, answered every question(even after hours) and helped me pick out the car that I wanted. We custom ordered an X5 and it was delivered before the time promised! Would highly recommend him!

I had an amazing experience at Open Road BMW in Edison, my salesman Paul greeted me and my husband at the door with a hearty HELLO & A SMILE. His personality made us very comfortable. We expressed our financial concerns and he worked with us until we were comfortable with the numbers. I highly recommend Paul, Its because of him that my husband & I are driving our dream car.Thanks Paul!

I was dealing with Pedro in open Road BMW. I purchased a 530i and I am extremely happy with the car. It is totally insane. I priced this car with 2 other dealers and Pedro beat every offer. He was very knowledgeable about all types of cars on the show room floor. I highly recommend Pedro for the Ultimate Driving Experience!!!! Thank u PEDRO!!!

I had a great experience here at Open Road! From the minute I walked in I was greeted and introduced to Douglas Jeffries. He was very knowledgeable and made me feel very comfortable. I can genuinely say he put my needs and concerns first priority. He helped me with my trade in and put me in my dream car. I needed extra hand holding because I was new to the process and he was more the patient and helpful. I also was very happy dealing with the GM Jamal. Jamal was also very genuine and took very good care of me. I will be going back to deal with Douglas and Jamal, they have gained a repeating customer! I will be sending my friends and family, I cannot stress the great level of customer service I received!

I am in the middle of the worst car service experience I have ever had. Recently I experienced some issues with my 2014 BMW X3 overheating. I had the car towed to Open Road BMW Edison since my regular mechanic suggested that I take back to the dealer to work on the issue. The quickly diagnosed the issue was a water pump and oil cooler. Since this is not under warranty its easily minimum $2000 of work. That was noon Friday.I tried to get an update before end of business Friday, and thats were the nightmare begins. I could not get a status update since my service assistant had left for the day. I called at 6:15, and no one was left in service, annoying but not earth shattering.First thing Saturday I call, and no service techs are in, someone will call me back. 45 Minutes later I call a 2nd time, and I was told they are working on my car still and only the service assistant who helped initially can give more details please call back in an hour and half. Clearly getting irritated by this I asked for a manager to call me back, who never did. So I called a 3rd time, and the service manager was conveniently take care of another customer. Please wait 45 minutes to have your service assistant help you. That was the last straw.I took the 15 minute drive to get there, and asked for the manager by name, Fabricio (no sure of the spelling). I explained the situation, and my annoyance. He disappears to a room for 5 minutes, and tells it will be ready Monday morning. No offer to finish that day, no offer on a loaner to make things better, just ruin my weekend, off I go.If I literally had any other choices for help on this issue I would have loved to the business to ANY OTHER BUSINESS. Not only will I never get my car serviced there again, but I likely will never deal with Open Road ever again.

Had a great experience with open road Edison BMW, Nitin was very courteous and helpful from the time we entered the showroom to the final delivery. Edison BMW has many BMWs in stock, so lot more options to choose from. Nitin made our process was very smooth and pleasant, I would definitely recommend others to give Edison BMW a shot.All the other staff were also nice especially Rodriquez who was energetic enough to explain us all the features of the vehicle.

Calling all moms!! This is the place to shop for your car! Paul Moomjian was so patient with my husband and I as we tried out possible family cars. The best part was he is quick and efficient! No waiting game. Extremely knowledgeable about his inventory- we left with a car we didn’t know was on the lot! He pulled up numbers quickly and ensured our used car felt brand new when we left! Highly recommend!

Thank you David L. and JoAnn for providing such a wonderful experience when I purchased my X5. They listened to my wants and needs and were able to find an excellent car to fit my lifestyle, and more importantly my budget! I am looking forward to working with David and JoAnn again for another car! Bravo, bravo, Open Road BMW of Edison for having such talented and experienced staff! 11/10 if I could rate it that way!

It was lucky to found dealer Petro to help us, finally we got our dream car here. He is very nice and patient guy give us a lot of options and explanations. So that we can compare each options and choose the best fit for us.

Just got our fourth car (X7 40i MSport) from Open Road BMW and we couldn’t be happier! Mr. Nitin Kalamdani keeps the car buying process simple, easy and honest. That’s the reason Open Road has earned our business for over 10 years now. They also have one of the largest inventories in the east coast so finding the right model/trim was something we were thankful for especially during the chip shortage.

Just purchased a 2021 BMW 430i.... and Larry Shakur my sales rep was simply amazing to work with! We clicked right away, he was friendly, knowledgeable, and made the whole process feel good. He answered all my questions & I knew I was in good hands. If you’re in the market for a BMW, make sure to see Larry!

I got help from Brian the English man and his service was amazing I left with my car the same day

Customer service was absolutely amazing!Buying a car has never been so easy. Paul (salesman) and Eric (finance manager) was very patient with me and was able to work out a great deal. I will be purchasing more cars from them in the future.Thank you guys! 😊

If you ever consider a BMW, please go to @ Pedro De Sousa e Melo!!! Unlike most of sales reps who mainly want to sell you cars without the willingness to understand your true needs, Pedro is always willing to go beyond the selling, but providing you the true value needed which amazes me most!! He carry out the details in a honest, crystal clear way for me to know the pros/cons and always facilitate in any way he can to smooth through the transaction! A great applause/woohoo to Pedro who interprets well about the spirit of Sales!!! Keep on going!!