I received a beautiful necklace from my best friend as a birthday present. I always get lots of compliments when I wear my necklace and I love the elegant design which fits any occasion. It is simple yet stunning. Gems Are Forever are very talented craftsmen and create excellent quality jewelry. I know I can go to them and get jewelry that will last a long time and impress all my friends and family.

Look no further, Gems Are Forever has the best service and quality that you can find, hands down! From the start, the level of personal attention and care was unmatched and I knew that I had made the right choice in selecting them for my custom piece. The attention to detail and quality impressed me and made me feel like I was more than just another customer, I felt like they cared about my purchase just as much as I did. I cant even express how happy I am with the piece that I got from them, its simply stunning, Im constantly complimented on it when I wear it and truly could not be happier. I will never purchase my jewelry from any other dealers out there, Z and his team are the elite jewelers of Beverly Hills and I had to write a review to thank them for everything . So thank you Gems Are Forever youve made a client for life.Jynelle

I bought a necklace for my girlfriend for Xmas from Gems Are Forever. Tasana was very helpful in finding a beautiful stone and arrangement. My girlfriend was so happy that I went to Gems Are Forever the next Xmas and bought my girlfriend a very nice ring. Not knowing a great deal about jewelry it is a big relief to have someone you can trust to help guide you on these piurchases.

I have been buying jewelry for a long time; however, at times I could not trust the Jewelers that were selling me their pieces until I met Z and Gems Are Forever. He is a TRUSTWORTY man. He is also very knowledgeable about his products and all types of gems. He has the ability to find what you need--shape, size, style, and type. He will get you what you want and you will be happy. Zs priority is not about making money or selling an item. His priority is always making sure that I am happy with what I purchased. To Z, the items he sells represents his passion. Most importantly, all the jewelry and gems he has sold me are authentic. Due to this, I only buy jewelry from Gems Are Forever.

Great service and fantastic deal on diamond. Patient and very educational.

I purchased an engagement ring for my fiance early in December from GAF and was very happy with the experience. Z (the owner) sat down with me after I chose a ring design and walked me through choosing the perfect diamond. It took about 1 week to get the diamond set on the ring and the staff was readily available when I contacted them for updates on the ring delivery. The ring was delivered on time as described by Z and his staff and my fiance is very happy with her new ring! She even mentioned how she has received several comments from her work colleagues noticing her ring from across the room.Thanks for a great experience!