Jesse Lane rattled off every answer, with ease, to my specialized needs involving: switching from another carrier, while keeping my number; to offering different options that could also suit my needs possibly better.It was a comfortable chat with a great salesman. At&t should be proud that he is repping your brand

We went in as new customers and were very impressed by the knowledge and professionalism of the representative who helped us find phones, set up service and transfer everything from Verizon. Jesse did a fantastic job. Thank you.

Jesse did an outstanding job taking care of me and was super patient with the questions I asked. Most important, he helped me save some money which was also huge! Great job all around!

Jesse was very knowledgeable and efficient. He had me setup with 4 line transferred over in unbelievable time. That man deserves a raise!! Thank you Jeese

I don’t usually leave reviews, but I am absolutely appalled at the “service” I received at this location on 3/18/2021. I came in to pick up my new phone that was in store pick up. We arrived about 40 minutes before the store closed. They were more concerned about the upcoming closing time then they were in helping me set up my new phone. I get it, I’ve worked retail, no one wants to stay late. But I didn’t come in 5 minutes until close and I was the only customer in the building.I was asked not to read the contract because it was long and they were closing soon, told that he hated my current phone set up, and ended up going home without ANY of my data transferred to my new device. All because “it was almost 6”. My questions were brushed off, and he was not in any way wanting to spend time with a customer. I have had great customer service experiences with AT&T in the past, so I’m not sure what’s going on at this location; but to say I am disappointed is an incredible understatement. I now have to take time off work to go have another innocent sales guy fix the issues I’m having with phone set up.

Service was fine, but to be told I would have to pay $100 to be a new prepay customer regardless if there sim card would work for my phone or not.I can see having to cover for a SIM card thats $5 if it didnt work but no....they will take your 100 bucks if your phone is not compatible....for the service you cant use....Luckily it does, so far? I had read reviews, for my device. and was confident that it would, just hate having to do business with a company that sees this as acceptable policy....

Max and Tony were so helpful during my total distress after losing phone. Patient, kind and extremely helpful in a timely manner!

I visited a store in Baraboo. Service seemed good. Then I was not told of the first responder discount. My new phone worked when I left, but didnt work that night. I sat on the phone for 1 hour before going to Madison location where I sat on the phone for 2 more hours in the store to get my phone number fixed. Very dissatisfied.

Very nice people to work with

Very good service from knowledgable people, Max was very helpful!

Great Place for getting setup with Wireless, Agent is Top Notch. Along with all the Deals!

Did not get anything I wanted they would not sign me up because I would not buy a phone from them as I have a brand new phone from another company

Ask for Latrell, you will not be disappointed. This young man was very friendly and knowledgeable. He got me set up with the plan that works best for me. Great experience, thanx Latrell

Avoid this store at all costs. They are not knowledgeable and will lie to you about how much your phone will be! Of course there is nothing I can do now. Completely switching over to another phone service!

Very helpful friendly and polite

Worked relentlessly to get me switched over from prepaid service and keep the same number. The reason being so many verifications and services are through your cell phone number today and I wanted to keep the number that I had also created a business card with. The representatives (in particular Amy) at this store had a fantastic attitude in really making sure I was taken care of and happy. I cant say enough about the effort and customer service of these folks.

Very disappointing drove over an hour and a half one way was told they had a loaner phone I could use to see if AT&T work out at my home did not have it now I have to drive all the way back home Lenovo phone not happy

The staff was very helpful and knowledgeable

Amy is amazing.

I came in here to setup at&t first net plan the first 2 folks were unable to help so they pulled over another guy that had to call a rep or someone. Finally came to the part to verify my email through a code that I woukd be send I was running late so I decided ill drop back the following day I still have not received a code. A little more education on your new products would be a plus,At&t!

The service I received at the new AT&T store in Baraboo was very good. Very helpful. And they carry nice accessories for your phones.

Clean store. Helpful staff. Thank you.

Very helpful - I stopped in looking for a SIM card, and they gave me a free one. Nice new store and friendly people working there!

Great customer service

They were unable to upgrade my phone per a letter from AT&T saying mine was obsolete. Reps had the patience to work with me by calling AT&T, who several times required me to state my PIN, address, and phone numbers aloud several times, violating my privacy. Go with US Cellular or Verizon.

Super cool and nice people. Ready to help even with the dummest questions :D

When in Baraboo, for AT&T assistance, I highly suggest you go to the store located at 844 8th Ave. and ask for help from Austin Giese.Austin saved us money by suggesting better phone plans!!There was no sales pitch, just a sincere willingness to help.

Answered questions

Max fixed all my issues and it was. 👍

Not a company store...told me to go to Madison

Horrible!