After looking for a while in other places with many failed attempts and poor customer service, we finally found a hair salon that meets our needs. As a working mom I definitely needed a place with fast response and convenient hours. Jackeline was great at providing not only convenient hours and reasonable prices but also an outstanding service and great quality. My daughters are both really happy! I guess I’m next! ;)

LETS BE REAL!!! Most of us come on google to look for bad review and to read other people’s experiences before walking into your own experience!!! Wellllll let me just say I am one of those who read bad reviews. DO NOT PAY ATTENTION TO BAD REVIEW IF ITS ONLY ONE, if you have an appointment SPEAK UP 🗣, small mouths don’t get feed !!! The owner, Jackie mannnnn she’s awesome, probably the only person I fully will trust with my hair, have had many horrible experience and my hair is naturally dark black. I knew walking in it would be a process to get it to the color I want and looking at my first season I’m in love 🥰!!! Jackie (the owner) is very gentle and respectful about my hair never pushes me to do something I didn’t want to get done like other places.I have one more season to go to get it to the color I want and man it’s worth ever cent!!! My Hair Looks Epic thanks to Jackie!!! Can’t wait to see the end result !!! More pictures to come!!! Thank you Jackie 🤍

Jackeline is an amazing cosmetologist! She has the sweetest soul and as soon as I walked in, I INSTANTLY felt comfortable. She made me feel so welcome and definitely earns bonus points for how much she CARES for her clients. She made me feel beautiful and listened to me. She is definitely the type of person that you can just open up to and feel comfortable with.10/10, this salon is worthy of its 5 star rating!

Jackie is such an amazing owner! I love this place and how welcoming I feel as soon as I walk in. I am very pleased with the work done here.

My daughter he made an appointment yesterday with the owner and had her down for 11am for the haircut. Fast forward today my daughter walked in and talked to the owner about the appointment basically checking in with the owner. Some other women walked in and started to chat up the owner they spoke Spanish to each other and the owner proceeded to start on her hair instead of my daughters. So then my daughter waited for about 10-15 min and nothing so my daughter walked out of the salon this is totally unacceptable a complete waist of time and very unprofessional. Do not waist your time here because if the owner goes ahead and ignores the appointments she makes its clear that they have zero customer service. Usually when you make an appointment you have that time when someone walks in they come after you.

Jackeline cut my hair and she was so sweet! She made me feel very comfortable and cut my hair exactly how I wanted it. I’ve never seen my hair look so nice before! :)

Amazing salon !! One of the best service for hair cut and colour. Jackeline is great hairstylist. Very happy with my new hair colour.

Jaqueline is very good at what she does and my hair always feels amazing after any service with her!

Beautiful hair coloring and hair styling I’ll definitely be coming back

I love coming here! This was the first place I trusted with my hair, and my hair was virgin. Now I come back every time I need my hair done and love my end result. I even recommended this place to all my family and friends!

Excellent service, great job, i got an appointment right away to treat my hair after i got seriously damaged from extreme bleaching in another salon my hair was falling off and she did a combo keratin treatment for my hair. Excellent results my hair was back stop falling and with a healthy look again. Thank you Jackeline!! From FOREVER BEAUTY SALON.❤️

All the employees are super sweet ! & Ms. Jackie did an amazing job on my hair ! After 6 hours of me sitting in a chair and Ms. Jackie and her crew standing up, they were able to give me what I wanted ! Highly recommend this wonderful place !! 🙏🙏❤️❤️

I go to the salon for one hairdresser Gloria. She’s fast and dose it the way you want it. Hands down she’s the best in doing fades.

My experience was fantastic! I haven’t done my hair in years and I came across Jackie work on Facebook. She was quick to get me an appointment! (Which I was thankful for because I am a mother of 3 girls so my schedule is tight.) I knew I wanted red in my hair I just didn’t know what to do with it. So Jackie worked her magic and played with my hair (she did an ombré with red) and it looks amazing!!!! Now almost two weeks later my hair is still gorgeous and I can’t stop getting compliments! I absolutely will go back to her for touch ups and would recommend her to anyone! Thank you Jackie!

Great Salon! My hairdresser is Gloria, she is so accommodating and always puts my opinion first when it comes to my hair! She’s so sweet and I won’t go to anyone else from now on.

I have been getting my hair cut here since they opened, and I have never had anything but wonderful things to say about it. My hair is always cut just the way I like it, and the service there is simply amazing. I am truly happy that I found a place staffed by people who really know what they are doing.

Jackie is a really nice and outgoing person. I always love how my hair turns out when she does it.

Jackeline does such an amazing job! They completely make sure to get whatever you want right!

This salon is great! Jackeline is absolutely great and makes sure that her clients are satisfied with the results! Definitely worth coming here rather than anywhere else! She is very welcoming and is a sweet heart!

I highly recommend going there!The hairstylist are very nice they help me with questions that have about hair products. I like their professionalisms.

Im new to Turlock moved from the bay area and look at many places to get my hair done and luckily I found Forever Beauty they did exactly what I like and I guess you can say Im very picky when it comes to my hair the atmosphere was great and was treated wonderfully. Im glad I found Forever Beauty and now Im going to be a regular there. Thank you .

Love this place and Jackie does amazing with my hair I get so many compliments love it

I love this place. Jacky does a tremendous job taking care of all your hair needs. I absolutely will refer her to all my friends. Thank you Jacky.

Forever beauty Is the only Salon I trust with my hair. Jacky always makes sure you are comfortable and pleased with the results.I love how many thing you can get done here . Jacky is very talented I highly recommended this Salon.

Very pleasant place jackeline is an excellent estylist and very affortdable prices and quality products she had a especial touch on her hands always leave my hair as I ask

Very nice place and very professional and lovely people highly recommended 10/10

I love to get my boys haircuts there b/c they do a good job & they are very friendly.

Great workers and love the results every time I go, 10/10 would recommend!!

100% recommend this place! Jacqueline is amazing!!! Not only am I very pleased with my hair so is my boyfriend!!! Gracias Jacqueline ❤️❤️❤️❤️

Love it. Jackie is great hair dresser love her treatments for hair. I highly recommend her.

Jackeline is obviously the best ! The salon environment is so welcoming & very positive. OKKK 👊🏽

I definitely recommend visiting Jackie, she does an amazing job.

100% recommended best work ever

The best

I feel very fortunate to have found Jackeline Serrano, because he is a very professional person, he meets the expectations of his client, thank you Jackeline.

Mrs. Jacky does an excellent job. I loved my hair, and my nails 🙂

My visits to this place were very pleasant and the satisfaction was always friendly.

Hello, I recommend this beauty salon with Jaqueline Gutiérrez, her works are impressive, very good work, with a lot of respect and very good attention, and a lot of kindness and confidence, you will feel like at home, visit and be convinced to make your appointment for your new look, thanks Jackeline I love your job

I recommend 100% to Jackie, I love how my hair leaves me. She is the best stylist I know who always keeps my hair healthy, Zero mistreated! ♥ ️Good price and good results! 😉

Excellent service, unbeatable kindness prices and above all I keep my hair healthy.

Hello!!! I want to share my gratitude for Jacky my stylist, he makes the best dyes, the makeup he does I love, and the facials leave the face very well, the beautiful hairstyles and the best of all very low prices available to all pockets, a whole 100% recommended professional, thanks Jacky !!! God bless you always

Excellent. Satisfied with the good work if your car esteem this vaja put yourself in the hands of the experts of forever beauty salon

Jacky is an excellent stylist ❤It has a very cozy atmosphere in the lounge, affordable prices and is the best in what it does ❤

Hello good afternoon friends, I want to share something that I am soiled by walking things I alone I put a straightening cream and I burn my hair and I stay like cotton candy and went to the room and the girl who attended me is called Yaki eya me He left as new nape I thought Id get my hair back like this and its half a beautiful change eya is excellent very professional left me pretty alive again thanks Yaki

I loved your work very nice very kind definitely highly recommended

Excellent staff and very friendly. Blessings

Very good job, Im happy with the very kind reception

Jackelin is an excellent stylist and human being, very profecinal the salon very clean and friendly I recommend it, 100% 😏 satisfied

Jackeline is a very kind person and does an excellent job 👌 recomendadisima.

I am 100% satisfied with my stylist Jackeline Serrano she takes care of my hair and for 3 years it always fulfills my expectations I recommend this place for its professionalism cleanliness and kindness distinguishes this place from others.

Excelent service