I completely swapped my home, rental, and auto policies with 1st Alliance. The process was super easy and the customer service was top notch. Zach made it very easy and simple to give him all of the information needed and then all the steps that I needed to take to make the swap with my mortgage companies and previous auto insurance company.One of the biggest things was how many disrepencies Zach was able to find with my current policy that I was completely unaware of. Such as the extremely high deductible that my previous home owners insurance had for my roof. I would have basically paid for a new roof out of pocket if anything were to happen. He was also able to find other discrepancies that still provided the needed coverage and saved me money. He reduced my overall cost by close to 40% and fixed some major potential out of pocket expenses if something were to happen.I highly recommend swapping or at least getting a quote!

Awesome customer service! Paul Johnson goes above and beyond! Great rates and very easy to do business with.

I have been with 1st Alliance for many years and they have always been very helpful and professional Vickie was my rep and always did a marvelous job and a big Thank you to Paul for given more information on different insurance 😀

I have called on Zack Crawford to handle my car insurance, renters insurance and my business insurance. Each encounter with Zack has gone as smooth as silk. He did his homework and found me coverage that was affordable. I don’t see myself using anyone other than Zack for any insurance needs I may have. I HIGHLY recommend him.

These folks are the best! Vickie...shes like an Aunt. Shes going to do the best she can to get you the best rates and coverage. I wouldnt trade this company for anything!!!

Christy, Vickie and Paul are all exceptional. They always provide warm and friendly service. They found me auto and homeowners insurance at a fraction of the cost . Saved me a lot of money, and for that Im truly grateful. Saving money and good service. YOU CANT BEAT IT !!!!!! I would give them 10 stars if I could.❤❤❤❤

If you are in need of home and/or auto insurance, I would highly recommend using 1st Alliance Insurance. I spent a couple weeks shopping insurance and they were able to get me the lowest price with all desired coverage levels. Zach was a pleasure to work with- professional, friendly, responsive, and knowledge. Will definitely be back with any future insurance needs!

I am so happy I called about my renewal. They saved me tons of money. It was so easy. Premium went from over $2,000 per year to around $850 and I increased some of my limits for better coverage. Thanks again

The agents are always prompt, polite and professional. Any time I asked to adjust policies and/or shop around for a better deal, they always helped me with favorable results.

Customer service is excellent, they treat you like family.

Great company. Great rates. No matter when I call someone is always there to help.

Absolutely amazing to work with!!! Very helpful and patient and super friendly. They make you feel like family

Paul was great, got me better coverage for auto and home at a third of the cost! Would highly recommend! Very fast responses, very informative, and very helpful! 10/10

ZACH! Make sure you get with this guy an let him help you with whatever it is your doing. He has worked with me diligently, late into the night an always returns calls quickly.. heck most of the time he answers on the first or second ring. Guy has done fantastic an deserves a huge thanks from my wife an I. We employed him to set up insurance for a home were purchasing along with our auto. He got both rates extremely low an with great coverage. Cant say enough about him but in a world of crooked, take your money an run, agencies, it was nice to see he is there to help an commit. Thanks Zach an good luck to you an the family. Hope yall continue to grow an do well.

Christy, Vikki and Paul are amazing!! Agent Paul Johnson answered all my questions and quoted me in a timely manner!! Thank you all so much!!

I am having family issues and we had a problem with our bundle account of home and auto coverage. These day we are going thru are hard enough without having someone on your side! I called Paul this morning and he help me and responded to my needs quickly and professionally. I can true say that I appreciate his efforts of getting everything done for me and we are up and rolling again! Thank you SAFECO INSURANCE for having Representation for your organization such as Paul Johnson @ 1st Alliance Insurance Agency.Thanks again,Phillip & Marsha Shafer

Paul is a really nice agent to work with and always very patient with all of our questions!

Zack helped us with our home and auto policy. He is very knowledgeable and helped us get the coverage we needed for our family. We are new to the area and this is the place to go!

Great team, always a pleasure doing business with Paul and Vicki at 1st Alliance. Highly recommend!!

This company is very professional...highly recommend! Thanks

We have been with 1st Alliance for years .. mostly homeowners but also auto .. on and off. Claims and questions were Always handled with no worries for us. We are now retired and on a fixed income and Recently Paul looked over our account and saved us almost $2000 a year by bundling our homeowners and car insurance.... we thot the companies On tv advertised the great rates .. wrong. They won’t look over your account til you do it. Being an independent agent Paul will help u find the best rates. I bet he will save you money too ! Can’t believe how many years we overpaid our car insurance. Give them a chance. They are amazing!!Cathy n Mike H.

By far one of the best experiences we have had with homeowners and auto insurance! Lowered my homeowners by more than $300! Everything was done online and was super convenient!

The decision to get a new policy was made so easy! Everything was explained very well, and they made it all happen during my busy work day with ease.

Zach Crawford helped me save a ton of money on my auto. Close to $80 a month!Very professional and responsive. Couldn’t be happier with my new policy and the customer service that Zach provided. Highly recommend giving them a call and asking for Zach.

Agent Paul Johnson is the best. He was quick to respond, knowledgeable, friendly, and extremely helpful. We are very pleased with the rates too!

Excellent service. courteous and knowledgeable.

Zach Crawford answered all my question and provided great customer service.

I love this agency so much! They helped me save 30 bucks a month. Customer service is also great!!

Marie has been nothing short of amazing over the years. I have two cars and my house insured through 1st Alliance and she has saved me money every year without me even asking.At my previous insurer I watched each year as my cost went gradually up but I have been pleasantly surprised that each year my bill goes down.When I first signed up with Marie she sat with me for an hour and went over each item in my policy that I did or didn’t need instead of just selling me one package at a high price.I am incredibly happy to have her and 1st alliance as my place of insurance and I have no plans of leaving.

Always there when I need them trying to help

TOTALLY AMAZING!!!! I NEVER KNEW THAT TRYING TO GETTING INSURANCE COULD BE LESS STRESSFUL AS MRS. MARIE CARUTH MADE IT FOR ME AND MY FAMILY!! SHE WAS SO HELPFUL AND EXPLAINED EVERYTHING TO ME WHILE ALLOWING ME TO HAVE SEVERAL DIFFERENT OPTIONS TO ACCOMMODATE MY FINANCIAL INCOME!! SHE GAVE ME SOME VERY IMPORTANT INFORMATION AND ALSO TAUGHT ME SOME VALUABLE THINGS ABOUT INSURANCE POLICIES WHICH HELPED ME TO CHOSE THE BEST POLICY FOR ME!!!!! THANKS!!! I WILL RECOMMEND HER TO EVERYONE WHO IS IN THE MARKET FOR A GOOD, REASONABLE, AND HONEST AGENCY TO TRUST IN FOR THEIR FAMILY INSURANCE POLICIES. ( LIFE, AUTO, AND/OR HOME)

I have used First Alliance for over 10 years. Marie is top notch at finding the best prices on insurance - always available to get quotes when I’m looking for cars and want to make sure insurance will be affordable. She has also helped tremendously in getting my kids on their own affordable policy as they grew into adults. But it’s not all about the great price - Marie really cares and it shows in her service level and commitment to quality! I’m glad I found First Alliance and Marie!

My previous insurance had gone up again and was extremely high. So I got a referral to 1st Alliance from a family member. We took a few minutes to go over my previous policy and got a quote back fairly quickly. I went with this quote that was close to the coverage I had before. My insurance cost is now half of what I was paying before.

I highly recommend this company. I have been with this company at least 10 years. Mrs. Vicki is always pleasant to speak with and she always works hard to find me the best price. She also responds in a timely manor when I have any questions. Thank you Vicki for always offering great service.

From the moment I called and inquired about quotes I was greeted with excellent customer service from Ms. Marie. She got me the best possible quote and always answered every time I called. Adding my new vehicle to our policy was fast and simple. Excellent service from everyone at 1st Alliance…

We have been doing business with 1st Alliance for many years. Vicki is our agent and she has always provided the BEST customer service! She takes really good care of us, ensuring that we get the best rates for our automobile, RV, home and life insurance needs. We highly recommend 1st Alliance as an insurance agency. Thanks for such wonderful service!

I love working with an independent insurance agency, but these guys really exceed my expectations. They are perfectly happy to spend a day doing research to find me the best coverage for my needs. I definitely recommend!

I love having Marie Caruth as my agent!! Recently my husband had a wreck and I was really sick and had lost my voice completely. Marie was able to help me with everything through text and email. She was very thoughtful and accommodating!! I highly recommend her to be your agent as well!!!

I have had my insurance with Marie Caruth for as long as I can remember. She has always been able to keep my rates low and explain things where I can understand. I am one to shop insurances on a yearly basis but somehow Marie always keeps me in the best hands. I have recommended her to many of my friends over the years and couldnt ask for anything more.I had to make a claim about 5 years ago on my home and aside from the damage to my home, the claim process was amazing. The adjusters were out, did the estimates and the work was being done with almost none of my time being spent on it. This is when I realized I truly was with a place that knows their stuff. I have heard several horror stories from people that have to wait weeks for adjusters and the estimates that barely cover the work needed to bee done. That isnt the case here.A+

Marie is the best at 1st alliance insurance! She can always answer any question I have and wastes no time. She’s on top of it all the time! She makes getting insurance easy and explains everything in a way that I can understand! Thanks for being awesome Marie!

Marie Caruth is my agent for the last 5 years. She is always fast and efficient, she works very hard to get us the best coverage for our money. She is friendly and very personable. I highly recommend her for all of your insurance needs.

Marie at 1st Alliance did a great job finding me and insurance plan that was right for us. It was easy, fast, and my new rate is $40 cheaper than I was paying before! 😁

Christy is my agent and helped me out tremendously when searching for new car and home insurance. She was always available to help and explain my policy to me very well so I knew all my coverages. If your looking for insurance or want better coverage at a lower rate I’d call her.

I have been with 1st Alliance for years now and I have always been quite pleased with their product and their service. My Agent, Vicky Keen, has always been very helpful anytime I’ve had a claim. Additionally she has always been more than happy to help with any information I’ve needed. I can’t recommend them enough.

Marie with 1st Alliance has always been very helpful regarding our car insurance needs. Very professional, knowledgeable, and great at answering questions. Highly recommend!

I have been working with Marie with 1st Alliance Insurance Agency for a number of years noe for my auto and home insurance needs. She has always taken such good care of myself and my son. I am completely satisfied with the customer service I receive and would recommend Marie and 1st Alliance to anyone.

Been with 1st alliance for 9 years now and have saved money with my homeowners and auto insurance.Do yourself a favor and check out the fine folks at 1st alliance!Staff is very friendly and knowledgeable!

Make sure you ask for Marie! She was amazing in helping me get auto insurance. Marie took her time in making sure I was going to have the cheapest auto insurance with full coverage. Thank you!

What a huge blessing Paul and Christy have been! They helped me save so much money for the same coverage as I currently have! I couldn’t be happier with their customer service! You won’t meet two nicer, more helpful people! My checking account thanks you too!

Marie Carruth is top notch! Always there when you need her. Shes been my agent off and on for 20 years and I keep coming back to her! Just love everything about her!

I’ve always had great service from Marie. She’s honest and genuine. She’s been my agent for years and is always pleasant to talk to!

1st Alliance is very good! They are all very nice and hardworking. Christy is my agent & helped me out when I was a new driver. I would recommend them to anyone looking for insurance... in a heartbeat!

Christy is always super helpful and responds in a timely manner to meet our needs! We are Very pleased with our business with this company this past year and currently! I definitely recommend them for any future home owner/auto insurance needs.

Very proactive agency. Stays on top of competitive pricing before I even ask. Super helpful. Great customer service.

We have been with 1st. Alliance insurance agency for years. Christy Sparwasser is our agent. She is a most helpful and attentive agent. I had a wreck last year and called her to help me. She calmed me down and walked me through every detail of what needed to happen. Sh is very cheerful and takes her job serious! She has helped save us a lot of money in the insurance quotes she has found for us and looks out for our best interest.The owner, Paul Johnsonhas also been available when needed and has always been friendly and helpful.I would definitely recommend this agency to anyone looking for great service and insurance care.I really do appreciate 1st Alliance Insurance Co.Debra Johnson

Highly recommend Marie McDaniel! She’s great and helps in a snap if you call her. You call and she takes care of it right then.

I have been with 1st Alliance almost since the beginning. Marie is my agent and has been for 20+ years. She takes care of all of our insurance needs as well as my entire family. Everybody at the agency makes you feel like family. Give them a try!!!Friendly staff and fast service.

I love everyone at First Alliance Insurance! Marie answers my questions anytime of the day I text/call her! She always responds very quickly.

I have had insurance with Marie at 1st Alliance Insurance for several years. I have been very pleased with this agency. I would recommend this company.

Marie at 1st Alliance shopped for my homeowners insurance with my first home. She even worked with me to get it a little cheaper and tailor it to fit my needs and monthly mortgage payment. I am thankful for a local agent rather than staying on hold with the insurance company and never talking to the same person.

Marie Caruth is a great insurance agent, she sold me on 1st Alliance Insurance. Marie is very friendly, helpful, knowledgeable, and does what it takes to get the job done in a reasonable amount of time. Marie was able to help me find the best rates available for my insurance needs. I have my car, home, and life insurance with 1st Alliance. Great job Marie and 1st Alliance! Thanks!!!

I’ve loved having Marie Caruth as my agent for the past few years now. Being a young adult and trying to figure out insurance has been a lot less stressful because is always so patient with all my questions and helpful!

I just returned from signing the paperwork, moving my auto and homeowners insurance to 1st Alliance. Vicki was very helpful in processing the new account and the rates for both auto and home were less than we were paying with our old provider. I recommend 1st Alliance for anyone looking to lower their rates and have great coverage and their office staff is the icing on the cake!

Marie saved me a lot of money on my insurance and she was so nice . I’m so glad she is my agent

Christy Sparwasser is our agent. She handles all of our insurance needs. She is always looking out for us by keeping us up to date about new information that will help us get the best coverage for the best price. Very, very satisfied with all the services we have received through 1st Alliance.

Vicki Keen at 1st Alliance has given us several years of impeccable service which has been “second to none”. I have had several agents within the Memphis/OB area for years and Vicki has been our agent for years and we will continue with 1st Alliance as long as Vicki Keen is there!

The staff over at 1st Alliance is super helpful and thorough. I received my insurance quotes quickly and it was exactly what I was looking for.

Very friendly and helpful anytime and everytime I call and need anything very positive prompt service always

I just switched to 1st Alliance, and they were fantastic! The staff is knowledgeable, courteous, friendly and considers my needs and financial limits.I would highly recommend going with 1st Alliance. They consider all the options out there and help you select the best insurance carrier to meet your needs.

Marie Caruth is the best agent. She has been my agent for many years and has always gone above and beyond for my needs.

Marie is my agent, and has been for years! Great customer service and is always very helpful! Dont hesitate to give her a call for all of your insurance needs.

Marie has always taken excellent care of me and my I insurance needs.

Awesome customer service. Very nice people to deal with and they got me good rates.

Good value and excellent customer support. Vicki has been especially helpful whenever I need something or have questions about my insurance policies.

They do a great job of finding the lowest rates, and Marie always there if I need anything.

A+ from us, the insurance agent Marie was super sweet and made the insurance process easy as pie!

Marie is such a class act! Very professional yet down to earth!!! I will never change agents! Thank you Marie!

Marie is the best. I haved worked with her for years. She is always responsive and knows insurance!

Christy Sparwasser was extremely helpful, kind, and went above and beyond to help me.

Great service and agents!! All are funny, smart and love their customers!!! Three amazing ladies!!!

Marie is incredible and has been so helpful. We use her for business and personal insurance needs.

This place is the Beez kneez. I gave Christy information on the house and cars, then 15 mins later BAM saved 60 a month.Thanks Christy!

Marie is the best insurance agent, when we moved to Atlanta we had to leave her and then we moved back to Olive Branch we were covered before we ever left our drive way in Atlanta. We will never leave her again!

Vicky is great, she understands the customers and works to handle their needs.

Ms. Vickie has been our agent for several years now. Friendly office!

I just cant say enough about this awesome team!! Marie Caruth is my agent and is awesome!! But I must brag on the rest of the ladies.. I have talked with Vicky on several occasions and she has helped me out with various different insurance needs.. and Christy helped me when I was in an auto accident last month...Team work indeed...Thanks ladies :)

I cant say enough about First Alliance Insurance and the agents that work there. Ive used First Alliance for almost 10 years and Ive been using Marie Caruth even before she was a First Alliance Insurance Agent. I couldnt ask for anyone better to handle my insurance needs. I have recommended First Aliance Insurance to several of my friends and family. My parents and my brother and his family currently use Marie at First Alliance as well and they are equally pleased with them.

Marie is the best! So helpful!

1st alliance insurance owners are a real pleasure to talk to and do business with. Very knowledgeable about auto and home insurance.

Quality service! Highly recommend!

I had been looking for a company that would write renters insurance on a mobile home for awhile now. I was referred to Marie Caruth. She worked and got me quotes and I am sold. I will shop my Auto Insurance when it comes time for renewal. If you need insurance call Marie.

Great customer service

Fast and friendly service that goes way above and beyond