DMA Makes Viral ContentLate last year we were looking for a better way to reach professionals in our industry that would be interested in attending our conference. We saw some nice campaigns from other conferences in different industries, and found out that their content campaigns were being managed by DMA. We ended up talking with them about what we were looking to accomplish and they created a content strategy for our conference events.We signed the agreement and let them take over writing articles about our upcoming events and promoting our events online. The increase in sign-ups was very impressive. We completely filled our vacancy for the past few events and are now looking for larger venues to be able to grow them.
As a business that six months ago was struggling to even stay afloat, we are very happy we decided to hire DMA to handle our online marketing. We had gone from barely breaking even to being able to afford to hire six more people full-time to handle the level of demand we are now seeing. It doesn’t matter if they are looking on google or on facebook, they are finding us online and coming to our store. Very happy with the results.