Divisa was hired to build our brand identity and website for a new patent pending product we are launching. They were hired Jan 1 2021 for an initial 6 month GTM Branding launch. 60 days into the project they did not deliver a single brand concept, logo concept, pantones, font guide, website design or wireframes. Everything listed in the Brand Builder that was to be completed within the first 2-3 months was not delivered. They refused to provide wireframes of the website and or landing pages until we requested to cancel our contract. The only item Divisa provided was a competitor analysis and this was only given after we requested to cancel our contract due to Divisa not meeting deliverable deadlines.Here is what they list as their brand builder package for 27K.Foundational Brand Builder (Phase I: Month 1-6)Your brand will be focusing on: (1) establishing and enhancing your digital foundation bydeveloping your e-commerce site and branding identity (2) increasing overall brand visibility, and(3) increasing brand reputation and trust by ensuring brand consistency across all your digitalchannels (E-commerce, social, etc.)STEP 0: BRAND AUDITDIVISA assigns a team specifically for your brand. We get to know you - your strengths,challenges, history, and current needs - and we get to know your target consumer.STEP 1: E-COMMERCE SITE DEVELOPMENT, MIGRATION & ENHANCEMENTIncluding but not limited to Shopify Development/Migration/Enhancement/Customization, Call toAction (CTA), Visitor Guidance, UX/UI, Content Creation, Product Pages, Category Pages, etc.,Search Engine Compliance, etc.Timeline: 2-3 monthsSTEP 2: INITIAL GO-TO-MARKET (GTM) STRATEGY DEVELOPMENTDuring M1-M6, we will develop and outline a cohesive Initial Go-To-Market (GTM) strategy that willcover various digital visibility strategies to be applied in M7-M12.MARKET TESTING & DATA COLLECTION: Understanding initial market response by the collectionand analysis of data points.SEARCH STRATEGY: Establishing organic search visibility through our proprietary FFSEO (FirstFoundation Search Engine Optimization).SOCIAL STRATEGY: Optimizing your brands visibility through various social media strategiesincluding but not limited to FB/IG brand awareness campaigns, influencer marketing strategies,and platform best practices.MEDIA/PR STRATEGY: Strategic online media outreach, mentions, and placements (ConsultingOnly. Actual media placement/mention costs are not included)STEP 3: INCREASING BRAND REPUTATION & TRUSTWe will be focusing on three things to improve brand reputation and trust by:1. Producing and delivering new visuals2. Setting up Customer Review campaign3. Implementing a customized social validation strategy on Instagram and FaceBook
Ive worked with Divisa on multiple projects - SEO, brand awareness, digital marketing and startups. They always over deliver and continue to impress. Appreciate their creativity, strategy, guidance and technical skills sets. Highly recommend this team!
Many digital companies can manage simple SEO, PPC and Social Campaigns, but DIVISA is on whole different level when it comes to creating a digital campaign and customer acquisition strategies that actually work for fashion retail eCommerce and driving massive revenue growth for the brands we had them work with.
Its a pleasure working with a true team of fashion digital business experts who are truly committed to their work. I expect to continue our relationship well into the future!