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MetaBrand
25 Progress St, Edison, NJ 08820, United States
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MetaBrand

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Ju
Review №1

Mr. Craig Fortin is truly the man you want in your corner as you grow your business. He is reliable, honest and has the expertise necessary to do things the right way. I highly recommend this company!!!

al
Review №2

Even though I wasnt able to directly work with the team, just talking on the phone with Craig was such a pleasure he really helped me get set on the right path with my brands

er
Review №3

Positive brand experience. Facilities are out of this world.

An
Review №4

Tried reaching out multiple times, response rate is slim. Highly recommend working with a different flavor house

Zi
Review №5

MetaBrand mastered the formulation and manufacturing of NIU, a low-sugar tropical juice created by one of our teen students, Cynthia Torrence. Our students and staff began purchasing this product when Cynthia was making them in her kitchen 5 years ago. The commercialized drink is so good and the kids love it! Thank you for taking Cynthias vision from the kitchen to our local grocery stories and now Amazon! Her story is a success because of MetaBrand.

Cy
Review №6

My company has been working with the team at Meta Brand for almost 3 years now and they’ve really raised the bar for what we expect out of manufacturers and just people we work with in general. My beverage company was looking for a place that was willing to run small, hot-field test batches for us since at the time we were a growing business and looking for a manufacturer that wouldn’t mind testing small with us before ordering in large. After months of searching we finally found Meta Brand through a colleague and thus begun a partnership I am so grateful for.Adding on to that, my drink was not something that was easy to formulate, and we ran through 18 different test trails, an entire summer full of video chats and lengthy emails before we finally found the perfect formula. The team at Metabrand, especially Craig and Nick, were very patient with us and made sure to really take our feedback and put it into each new trail until we had the perfect formula and were ready to manufacture it. We really love working with this team, and highly recommend them to any small business looking to get quality products on store shelves!

Ja
Review №7

Had the opportunity to speak with Craig about the expansion of my brand. As a business owner and a firm believer that time is money I was very appreciative of his meaningful and frank advice. They are experts in the industry.

St
Review №8

A pleasure to work with and extremely knowledgeable. Nick, Craig, and the team deserve all the credit for our company being able to smoothly launch a beverage product in an industry that is normally a complete headache for new brands (and, probably, some old brands as well). Definitely recommend them.

Ap
Review №9

Torrence-Avery, LLC was referred to contact Mr. Craig Fortin in 2016 to create a formulation for our 12-year old daughter. She had been making tropical assorted lemonade at home and delivering to family members and friends in Western, Pa since the age of 7. Craig was expert in the beverage industry we had been searching for; especially, in commercializing all natural products. His professional advice was accepted and he agreed to formulate Tropical FlaMingo, our 1st flavor.Behind the scenes, we were very pleased with the patience of the lab as they worked to create the outcome we were anticipating. Nick and team created the taste we wanted and now enjoyed by people across the USA.Affordability, yes! Mr. Fortin and his administrative team worked with my family from deposit to final invoice payment. After formulation, we spent a year looking for a co-packer to fill our new product. Noone would commit a 400 gallon run. MetaBrand purchased the equipment needed to produce our drinks on site and the rest is history. Although we haven’t turned a profit yet, it is not because of MetaBrand. The industry is very competitive and most of our expenses are contributed to the suppliers and shipping costs.We are currently working on our 2nd formulation, Berry Blast and we totally trust them to produce the product. I wouldn’t consider asking another company to get it done. Our 1st experience with MetaBrand Corp is a lasting experience.Lastly, I have recommended MetaBrand to 3 beverage companies over the last year and if you are considering MetaBrand, the answer is yes! You will receive expert advice on formulation, production, and start to finish results. They will keep the lines of communication open, as well as an open mind.

J
Review №10

I had an initial conversation with a Mr. Nick Adlinger about a beverage idea I had. I signed their NDA and sent them mine. Mr. Adlinger never signed my NDA. In addition, he told me his company would get back to me in a about week once they discussed my idea with their marketing people. I NEVER heard back from him. Is this how this company conducts business? I sent him an email and crickets....clearly, I will never use this company.

Wa
Review №11

Im grateful that I found MetaBrand. Their formulation knowledge and smaller MOQ gave my beverage startup a chance to succeed. Craig, Nick and their team brought my idea to life and I could not have asked for a better response so far. Im looking forward to growing my business and consulting with the MetaBrand team every step of the way!

Jy
Review №12

This company is a scam!!! be very careful sharing your ideas with them, they will steel them.

Sa
Review №13

As a startup beverage company trying to launch a 12oz sleek can line its nearly impossible to not spend a fortune with co-packer MOQ. MetaBrand has done an incredible job at creating a co-packing facility that caters to that enormous gap needed in the market for companies like us to afford testing and launching a product. Theyve been an invaluable partner and have continued to go above and beyond in supporting us which were grateful for!

TK
Review №14

Ive worked with MetaBrand on several projects over the past few years and theyve always gone above and beyond to deliver on our needs. Highly recommend them for early stage beverage companies looking to bring a concept to market.

Ke
Review №15

We launched our beverage brand in 2014 after Craig and his team fixed all our formulation and COGS problems and got us on track with our co-packer. This is one of the most challenging industries to succeed in and especially so for newbies. Metabrand is uniquely positioned to advise, create, and manage operations for startups and established companies. They even boast their own canning / bottling line to accommodate small, trial production runs so you can avoid huge minimums at the big bottling plants. Craig, Nick, Shwet and the rest of the team are above everything else, problem solvers. They figure out how to take your dream and make it a scalable product and if for what ever reason they think it wont work, they will tell you before you go down that road.

Ma
Review №16

This is such a hard business to succeed in. Everything takes longer and costs more. And there are so many sharks that overpromise and underdeliver (weve worked with a few).Metabrand is THE exception.From formulation to market strategy to production--they are truly the best. Its why everyone wants to work with them, and why people get upset when that doesnt happen. Grass Fed Coffee would not be here without Metabrand.But after five years of collaboration, what stands out most is their integrity. If a project doesnt have a likelihood of succeeding, theyll tell you, and theyll cut the project short. Because they dont believe in staying if they cant deliver, which is the opposite of how things usually go in this game.We couldnt imagine working with anyone else. Try someone else at your peril.

Lo
Review №17

Paid $6K for a project that they were over 6 months late in delivering, only delivered 1/2 of the agreed upon scope of work (1 SKU when we had contracted 2), and was a completely unsatisfactory result to boot.Generally nice people but as soon as I offered some critical feedback (they were consistently late and the iterations of samples had not improved satisfactorily), they canceled the project (citing that we had failed to pay $160 in shipping fees, which was true and an oversight on my part, I paid them immediately), lied and said that Id only complained because they canceled the project, not the other way around (untrue & I have email evidence to back this up), and delivered a result that is literally of no use to our company; while completely ignoring the other SKU wed contracted them to work on.An unfortunate waste of time and money. Ive talked of this to friends in the industry who know them and said theyre not at all surprised.Its also worth noting that the person who submitted a 5 star review actually works at MetaBrand.

Be
Review №18

Legitimately the most unprofessional company I have ever had the misfortune of reaching out and speaking with.Stay away.

Ni
Review №19

Metabrands always treats their customers with the upmost respect and courtesy! They are a joy to work with

ch
Review №20

As a start-up beverage company, I would highly reccomend MetaBrand to get your brand off the ground. Debbie Wildrick and Craig Fortin are leaders in the bev business and it shows in their insights and brand vision. The formulations have been excellent. Go-to-market strategy A+

aj
Review №21

Id be very careful in talking openly about product and ideas.

GT
Review №22

My experience is that MetaBrand and specifically Craig Fortín are running a scam, not a business. If it werent a relatively small amount of money, wed sue.Stay away.

Information
3 Photos
22 Comments
3.7 Rating
  • Address:25 Progress St, Edison, NJ 08820, United States
  • Site:http://metabrandcorp.com/
  • Phone:+1 732-983-5915
Categories
  • Consultant
Working hours
  • Monday:9am–5pm
  • Tuesday:9am–5pm
  • Wednesday:9am–5pm
  • Thursday:Closed
  • Friday:Closed
  • Saturday:9am–5pm
  • Sunday:9am–5pm
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