I had the pleasure of speaking with James at a conference. He was extremely knowledgeable about SEO topics. He validated some of the assumptions I had about SEO. He also gave me certain recommendations that I was able to put into practice. Topics we discussed included title tags, description tags, linking, authority, sub-domains, sub-folders, inheritance, sitelinks, and more. If you are looking SEO guidance, you should definitely consider talking to those folks. James definitely knows what he is talking about.