Ive worked with Bill Cates for over a decade and hes helped me and my sales team create a referral culture and transformed how we get and give referrals. Ive attended his live training bootcamps that take the fear and anxiety out of asking for referrals and left with doable takeaways I can put to use immediately. We now have a steady stream of new leads keeping us busy and while referral strategies arent the only thing we utilize, its one of the best strategies. Its low cost, highly effective and in a digital age where many jump on the newest shinny object of marketing, his proven tactics make the process fun and very rewarding.